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    • by Alex Rice on Wednesday, January 26, 2011 at 6:13am

      This Friday is Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information. A key part of controlling information has always been protecting it from security threats like viruses, malware and hackers.

       

      That's why we've developed a number of complex systems that operate behind the scenes to keep you secure on Facebook. In addition, we've created some advanced features you can use to help protect yourself even more, such as remote... logout and one-time passwords. These features are especially useful when you're uncertain whether your network or computer is secure. Today, we're announcing two new such features.  

       

      A Secured Connection

      If you've ever done your shopping or banking online, you may have noticed a small "lock" icon appear in your address bar, or that the address bar has turned green. This indicates that your browser is using a secure connection ("HTTPS") to communicate with the website and ensure that the information you send remains private. Facebook currently uses HTTPS whenever your password is sent to us, but today we're expanding its usage in order to help keep your data even more secure.

       

       

      Starting today we'll provide you with the ability to experience Facebook entirely over HTTPS. You should consider enabling this option if you frequently use Facebook from public Internet access points found at coffee shops, airports, libraries or schools. The option will exist as part of our advanced security features, which you can find in the "Account Security" section of the Account Settings page.

       

       

      There are a few things you should keep in mind before deciding to enable HTTPS. Encrypted pages take longer to load, so you may notice that Facebook is slower using HTTPS. In addition, some Facebook features, including many third-party applications, are not currently supported in HTTPS. We'll be working hard to resolve these remaining issues. We are rolling this out slowly over the next few weeks, but you will be able to turn this feature on in your Account Settings soon. We hope to offer HTTPS as a default whenever you are using Facebook sometime in the future.

       

      Social Authentication

      At Facebook we strive to put people at the center of all of our products and to design every experience you have on the site to be social. This is obvious in products like photos, where pictures are organized around the people that appear in them. We also want to bring the benefits of social design to experiences where you wouldn't traditionally expect them, like account security. Social authentication is our latest effort toward this goal.

       

      The vast majority of people who have used Facebook have never experienced a security problem. However, if we detect suspicious activity on your account, like if you logged in from California in the morning and then from Australia a few hours later, we may ask you to verify your identity so we can be sure your account hasn't been compromised.

       

      Many sites around the web use a type of challenge-response test called a captcha in their registration or purchasing flows. The purpose of this test is to verify that you are a human being and not a computer trying to game the system. Traditional captchas have a number of limitations including being (at times) incredibly hard to decipher and, since they are only meant to defend against attacks by computers, vulnerable to human hackers.

       

      Traditional captcha

       

      Instead of showing you a traditional captcha on Facebook, one of the ways we may help verify your identity is through social authentication. We will show you a few pictures of your friends and ask you to name the person in those photos. Hackers halfway across the world might know your password, but they don't know who your friends are.

       

      Social authentication

       

      We will continue to test social authentication and gather feedback from you and the security community on how to make this and other social features safe and useful.

       

       

      To learn more about how to keep your information safe on Facebook and across the internet, please visit the Facebook Security Page.

       

       

      Alex Rice, a security engineer, is enjoying Facebook from a coffee shop.

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    • by Rose Yao on Wednesday, December 8, 2010 at 12:09pm

      Over 200 million people use Facebook on their mobile phones to share photos, access applications and stay connected with friends. In October, we added a dashboard to give you a way to clearly see and control the ways applications use your information. Today, we're making these same controls available on your mobile phone so you can update and manage the information you share from wherever you want.

       

      In addition to your current privacy controls on mobile, now you can see a detailed view of the information you've shared with various... applications and websites and adjust your settings on the go. A full list of all the applications you use, along with when they last accessed your information, is now available in the Applications and Websites section of your privacy settings.

       

       

      In the example below, you can see that I use Facebook to sign into Loopt. On my mobile settings page, I can now control the information I've allowed Loopt to access, such as whether or not my check-ins can be used to personalize my experience.

       

       

      Other settings you can adjust include access to your basic profile information, photos and videos, friends' information and more. To see your privacy controls on mobile, go to m.facebook.com/privacy or visit the Settings page and click the "Change" link next to "Privacy Settings."

       

      These new mobile features will begin rolling out to everyone over the next few weeks. It's important for you to always have control over the information you want to share. And as more people use their phones to connect and share information, we'll continue to innovate and improve your mobile privacy controls so you can enjoy Facebook wherever you go.

       

       

      Rose is a mobile product manager at Facebook.

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    • by Michael Eyal Sharon on Wednesday, August 4, 2010 at 1:02pm

      You are in control of how you connect and share on Facebook. Recently, many of you said you wanted more streamlined controls, so we made a number of changes to provide them. As of today, you can use these controls no matter where you are, what kind of device you have access to, or when you want to make a decision about your information.

      All of Facebook's privacy controls are now available from any browser-enabled mobile device to the more than 500 million people, like you, who are using Facebook in every country around the world. Few online... services offer any privacy controls to their mobile users. None that we know of offer the same control as the desktop version.

      As mobile devices have become more sophisticated and widespread, we've noticed that people are creating content and accessing Facebook at every moment of the day, in many locations—not just from desktops.

      Wherever you are connecting and sharing through Facebook, you should be able to make real time decisions over your information. Now you can.

      You can get to privacy controls on mobile by going to m.facebook.com/privacy or by going to the Settings page and clicking the "Change" link next to the words "Privacy Settings." Check it out for yourself to:

      • Select who can see the content you post by setting the simple control for sharing on Facebook to friends, friends of friends or everyone,

      • Fully customize your granular settings, if you want, and have them take effect instantly, and

      • Read through our comprehensive privacy guide, formatted for mobile devices.
      Privacy controls on m.facebook.com


      We're rolling out the settings right now. If they aren't live for you yet, check again soon.

      We hope you think having anywhere access to your privacy controls is helpful. We'd love to know what you think; share your feedback at www.facebook.com/privacyfeedback.


      Michael, Facebook's mobile product manager, is letting everyone see his photos of the Morcheeba show last week.
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    • Topics: Privacy, Mobile
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    • by Sheryl Sandberg on Tuesday, July 6, 2010 at 1:53pm

      At Facebook, everything we do is about making the world more social and creating more personalized experiences. On Facebook, people do everything from remembering their friends' birthdays to reuniting with old classmates to even finding people willing to donate their organs to save their lives. We think making the world more personal and social is having a profound impact on the way we relate to the people, communities and institutions around us.

       

      In a more connected world, advertisers are social too. This gives you the chance to connect to... the companies and brands you like and learn more about their products and services. We believe that more personalized social advertising complements the ways that people use Facebook every day—to discover, share and connect with the people and the world around them.

       

      Whether it's a new car, a local dentist or a t-shirt, many of the things you discover on Facebook come from your friends. Just as advertising has changed the experience of searching on the web, we think advertisers are a meaningful part of the social graph and the online experience as a whole.

       

      We have designed Facebook to provide relevant and interesting advertising content to you in a way that protects your privacy completely. We never share your personal information with advertisers. We never sell your personal information to anyone. These protections are yours no matter what privacy settings you use; they apply equally to people who share openly with everyone and to people who share with only select friends.

       

      We also protect your privacy by virtue of the way our advertising system works. Because our system chooses which ads to show you, we don't need to share any of your personal information with advertisers in order to show you relevant ads. In order to advertise on Facebook, advertisers give us an ad they want us to display and tell us the kinds of people they want to reach. We deliver the ad to people who fit those criteria without revealing any personal information to the advertiser.

       

      The only information we provide to advertisers is aggregate and anonymous data, so they can know how many people viewed their ad and general categories of information about them. Ultimately, this helps advertisers better understand how well their ads work so they can show better ads.

       

      Advertisers can also request that we display ads based on the things you have said you liked in your profile. We think this means you will get ads that are more personalized to your real interests and this makes your experience on Facebook even better. For example, if you are a small business selling tents you might want to target adults ages 18-49 who have liked camping or hiking. Our advertising system only shows the number of people who fit those criteria.

       

      Once the ad runs, we report how many people saw or clicked on the ad and we provide aggregate demographic information. We do not show individual profiles or personal information in our reporting tools.

       

      If you are interested in seeing how this works, you can watch this video:

       

       

      We have built—and are continuing to grow—a successful advertising business that gives you the opportunity to discover and connect to things you like while respecting your privacy no matter how you choose to share your information. We think an online advertising experience that is social and puts consumers at the center of an ongoing, two-way conversation is better for people and businesses alike.

       

       

      Sheryl is Facebook's chief operating officer.

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    • by Monica Horak on Friday, June 18, 2010 at 10:58am

      We recently launched simplified privacy settings in response to feedback that certain Facebook settings had become too complicated. We hope that most of you have had a chance to check them out and find the ones that are right for you as you share and connect with your friends and people around you.

      As we rolled out the new settings, we asked you to share feedback about them and ask questions about how privacy works on Facebook. Many of you did, and we wanted to share the answers to some of your most common questions.

      We're also continuing our "...Learn More" video series that offers tutorials on Facebook privacy settings. Today, we've launched the third video. Watch it to learn more about the controls for applications and websites:




      What does the padlock next to the status update mean? Do you have to click on it every time you post something?


      Clicking on the padlock reveals the default privacy setting for the post you're about to make, and it allows you to choose the privacy setting for that post. You do not need to click the padlock every time you post something, but only when you want to target what you're posting to a different set of people than your default setting. Clicking on the padlock from the Publisher on your home page or profile when you post an item enables you to customize who sees that specific status update, photo, link or video.

      Click the lock icon to choose who can see a post: everyone, friends of friends, friends only or select a customized setting. In the customized settings you can select specific people to include or exclude, as well as target the post to go to specific Friend Lists.

      When you publish from the Publisher without selecting the lock icon, the privacy setting for the content is your default for "My status, photos and posts." With our simplified controls, you can set the default for all of the content you share. Options for settings are friends only, friends of friends, everyone, recommended and customize settings from the main privacy settings page. If you select customize, you can set granular controls for different types of content.


      Are there privacy settings for malicious links and/or spam comments?


      Privacy settings aren't an effective way to block malicious links and spam, so instead we've built other defenses to combat phishing and malware. We have automated systems that work behind the scenes to detect and flag Facebook accounts that are likely to be compromised or sending spam. These systems look for unusual activity like lots of messages being sent in a short period of time or messages with links that are known to be bad, among other things.

      You can help us out too. Please refer to our Help Center to learn more about how to report anything that looks suspicious


      How does Facebook monitor content that compromises our security?


      Once we detect a phony message, we delete all instances of it across the site. We also block malicious links from being shared and work with third parties to get phishing and malware sites added to browser blacklists or taken down completely. People who've been affected go through a remediation process so they can reset their password and take other steps to secure their accounts. We also partnered with McAfee to provide you with trial anti-virus software and free virus scanning and removal.

      In addition to our automated systems and educational efforts, we have dedicated security and legal teams who are responsible to investigate spam, phishing and malware campaigns, and go after the people behind them.

      To combat these threats we need your help too. Check out tips about staying secure from the Facebook Security Page and outside experts, and our frequent posts on security on the Facebook blog.


      Are there privacy controls for parents over minors?


      We encourage parents to monitor their teenager's use of Facebook as they wish, but we do not make special controls available for them to do so. Instead, we encourage open communication between kids and their parents, including the sharing of user names and passwords if appropriate.

      Minors, anyone under 18, who use Facebook do have more restrictive privacy defaults than adults. Minors do not have public search listings created for them and the "Everyone" setting works differently for minors than it does for adults. When minors set information like photos or status updates to be visible to "Everyone," that information is actually only visible to their friends, friends of friends, and people in any verified school or work networks they have joined. The same is true for the "Send me messages" setting. The only exceptions are for the "Search for me on Facebook" and "Send me friend requests" controls, where if a minor has set those to "Everyone", the setting is treated the same as for adults.

      We invest significant resources to educate kids, parents and teachers about safe and responsible Internet. These include our recent partnership with the National PTA, our comprehensive Safety Center and our close collaboration with an advisory board of five leading safety organizations in North America and Europe.


      How does Facebook enable people to control the data they share with applications and websites?


      Facebook gives you two ways to controls what information you share with applications and websites: in permission dialogs that appear when you use applications and in the Applications, Games and Websites section, which you can find at the bottom of your privacy settings page.

      First, when you first use an application, you also are shown a permissions dialog box asking you if you authorize that application to access your information. This feature requires explicit permission before an application can access any data fields beyond your public information and provides you with more control than ever before.

      Secondly, you can control which information your friends share with the applications they use in the setting labeled "Info accessible through your friends" in the Applications, Games and Websites setting page, which you can find at the bottom of your privacy settings page. From the same page, we've also made it easier to turn off the instant personalization program, so that no information is shared with our current partner sites—Yelp, Pandora and Microsoft Docs—or any future ones. Finally, you now can completely turn off Platform applications and websites if you don't want any information shared with them, even information available to everyone.

      We welcome your feedback on our simplified privacy controls, so keep it coming by sharing your experiences at http://www.facebook.com/privacyfeedback. You also can receive ongoing updates on online privacy issues and tips by connecting with our new Facebook and Privacy page.


      Monica, an associate on Facebook's user operations team, encourages you to share more feedback.
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    • Topics: Platform, Privacy
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    • by Simon Axten on Thursday, June 3, 2010 at 11:52am

      Sharing and connecting are at the core of how Facebook works, and people share more when they understand what they're sharing and know how to control their experience on Facebook. That's one of the reasons we recently began rolling out simplified privacy controls, which are now available to the majority of people on Facebook.

      To help you make the best decision about which settings are right for you, we're continuing to launch more resources to help you understand your privacy options on Facebook. Remember, your privacy settings themselves have... not changed with this update; we've simply added ways to control what you share with fewer steps.

      Today, we've launched a new Facebook and Privacy Page to complement the privacy guide we previously revamped on the site and a series of video tutorials we started publishing last week.

      The Facebook and Privacy Page serves as a living resource and a venue to facilitate an interactive discussion about privacy with all of you. We'll regularly post updates on relevant new content, products and news stories related to online privacy. Already you'll find a repository of online privacy resources both from Facebook and outside experts, including our video tutorials on how to choose your settings as well as links to our privacy guide and FAQs.

      Going forward, we'll be posting updates about new materials we create, tips on how to control your sharing and links to relevant news stories and viewpoints.

      We encourage you to like the Page to receive those ongoing updates in your News Feed. We also want to hear from you on the Page, so please provide feedback by commenting on our posts to let us know your thoughts on privacy or to provide suggestions on developing the Page.

      Along with the new Page, we've introduced our second video in the "Learn More" series. This newest video offers a step-by-step guide to the new controls for sharing on your privacy settings page:



      We'll be launching even more videos, so be sure to like our official Facebook Page or the new Facebook and Privacy Page to be updated when they are available.

      As always, we want to hear your feedback. Let us know about your questions, suggestions, and experiences at http://www.facebook.com/privacyfeedback. We'll be answering some of your most common questions in future posts on this blog.


      Simon, a manager on Facebook's public policy team, is sharing privacy tips on the new Facebook and Privacy Page.

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    • Topics: Privacy
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    • by Caitlin O'Farrell Gallagher on Friday, May 28, 2010 at 3:01pm

      As you may have seen here earlier in the week, we announced simplified privacy controls in response to your feedback. These new settings are continuing to roll-out and they should be live to everyone in a week or so.

      Learn About the New Settings
      To help you use the new features and learn more about controlling your information on Facebook, we are launching a series of video tutorials on our official Facebook Page and other places on the site.

      ...The first video went live today and provides an overview of how privacy controls work on Facebook. You can watch it below or on our official page. To stay updated on future videos, be sure to like our page and you'll see new videos as we post them.



      Remember, your privacy settings themselves have not changed but we encourage you to learn more about the simplified controls and give them a try. If you have questions or other feedback the new controls or generally about privacy on Facebook, please let us know at http://www.facebook.com/privacyfeedback.

      Caitlin, on the marketing team, is mastering the art of voice-dubbing.

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    • Topics: Privacy
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    • by Mark Zuckerberg on Wednesday, May 26, 2010 at 10:55am

      When we started Facebook, we built it around a few simple ideas. People want to share and stay connected with their friends and the people around them. When you have control over what you share, you want to share more. When you share more, the world becomes more open and connected.

      Today, I want to share some thoughts on how we've evolved to this point, what we're doing now to give you more control, and what you can expect from us going forward.

      Looking back, the first version of Facebook was very simple. There were almost no features. There were... no status updates, photo albums or messages. There was no News Feed or Platform. The only people who could use it were college students in the United States.

      The way the site worked was that everyone could see some basic information about you and the rest of your information was only visible to people in your networks and your friends by default.

      As the site grew and as we rolled out new features, Facebook became less about colleges and more about sharing lots of content with different groups of people. So a little more than a year ago, we started working on a new privacy model to reflect how the site had evolved.

      As News Feed became more central to your experience, we added privacy settings so you could control who could see each individual status update, photo album, video and everything else you share into the stream.

      As Platform became more popular, we restricted the way applications could access your personal information. Now all applications and websites can only see content that is already visible to everyone. They must get permission to access anything else.

      As regional networks grew to include more and more people, we decided to phase them out since they were too big for you to effectively control your information. While this was not a big issue in the United States, more than 50 percent of you worldwide were in networks that spanned whole countries like India and Turkey.

      Replacing regional networks meant we needed a new model for control. In general, we recommended that you share basic info like status updates and posts with everyone, content like photos and videos of you with friends of your friends, and sensitive items like contact information with only your real friends. We asked each of you to look at your settings and choose what you wanted.

      More recently, we also launched community pages and other ways to give you personalized and social experiences on other sites you use.

      Since then, you have sent us lots of feedback. We've listened carefully in order to figure out the best next steps. We recognize that we made a lot of changes, so we really wanted to take the time to understand your feedback and make sure we address your concerns.

      The number one thing we've heard is that there just needs to be a simpler way to control your information. We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control. Unless you feel in control, then you won't be comfortable sharing and our service will be less useful for you. We agree we need to improve this.

      Today we're starting to roll out some changes that will make all of these controls a lot simpler. We've focused on three things: a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications.

      Simpler privacy controls gradually launching at www.facebook.com/privacy


      First, we've built one simple control to set who can see the content you post. In a couple of clicks, you can set the content you've posted to be open to everyone, friends of your friends or just your friends.

      This control will also apply to settings in new products we launch going forward. So if you decide to share your content with friends only, then we will set future settings to friends only as well. This means you won't have to worry about new settings in the future.

      This single control makes it easier to set who can see all your content at once, but you can still use all of the same granular controls we've offered if you'd like.

      Second, we've reduced the amount of basic information that must be visible to everyone and we are removing the connections privacy model. Now we'll be giving you the ability to control who can see your friends and pages. These fields will no longer have to be public.

      The controls for this basic information can be found at the top of the privacy page in Basic Directory Information. We recommend that you make these settings open to everyone. Otherwise, people you know may not be able to find you and that will make the site less useful for you.

      Third, we've made it simple to control whether applications and websites can access any of your information. Many of you enjoy using applications or playing games, but for those of you who don't we've added an easy way to turn off Platform completely. This will make sure that none of your information is shared with applications or websites.

      If you simply want to turn off instant personalization, we've also made that easier. Already, partner sites can only see things you've made visible to everyone. But if you want to prevent them from even seeing that, you can now easily turn off instant personalization completely.

      Finally and perhaps most importantly, I am pleased to say that with these changes the overhaul of Facebook's privacy model is complete. If you find these changes helpful, then we plan to keep this privacy framework for a long time. That means you won't need to worry about changes. (Believe me, we're probably happier about this than you are.)

      Of course we'll continue responding to your feedback and making things simpler. But after our recent changes we're now done migrating away from the old network-based privacy model. Our new model will help the Facebook community grow to millions of more people around the world.

      On a personal note, I just turned 26 years old a few days ago. I started Facebook when I was 19 and it's amazing to look back at how it has evolved. There have been a lot of changes over the years as we've continued to innovate, and I appreciate that you have all stuck with us. Each time we make a change we try to learn from past lessons, and each time we make new mistakes too. We are far from perfect, but we always try our hardest to build the best service for you and for the world. So I just want to say thanks.

      We'll be rolling out these changes to all of you over the next few weeks. You can always check out the new privacy page, which explains how the settings will work. When you get the new controls, please play around and find the settings that feel best for you. If you have any questions or comments, let us know. We're listening.

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    • Topics: Privacy
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    • by Barry Schnitt on Monday, April 5, 2010 at 9:42pm

      On Saturday, we concluded the notice and comment process for our latest set of proposed changes to Facebook's governing documents. This was the fifth time we've previewed new policies and asked for feedback since we adopted this framework early last year. I'm pleased to report that during the latest week-long process, we received more than 4,000 comments from people around the world, including users, regulators, and online privacy advocates.

      As we announced at the opening of the period, these latest proposed revisions to our Privacy Policy... and Statement of Rights and Responsibilities (SRR) were designed to make way for some exciting new products we're contemplating. Because not all of these products have been finalized and many aren't yet built at all, we'll be able to use your comments to help influence our product development.

      In addition to taking your feedback into account as our product teams and engineers are designing and coding, we wanted to respond to some of the common comments.

      For example, some of you commented, in connection with the proposed new Privacy Policy, that you'd like to be able to hide your Friends List. In fact, this is something that people already have the ability to do. We announced this feature back in December, and you can read more about it in our Help Center.

      Others had questions about the sections in the SRR requiring people to provide accurate information and limiting them to one account. These are not new requirements. Facebook has always been based on a real-name culture, and we feel strongly that these policies provide greater accountability and a safer and more trusted environment across the site.

      Still others asked to be opted-out of having their information shared with advertisers. This reflects a common misconception about advertising on Facebook. We don't share your information with advertisers unless you tell us to (e.g. to get a sample, hear more, or enter a contest). Any assertion to the contrary is false. Period. Instead, we enable advertisers to target anonymized demographics and attributes. That is, a company selling boats can target people between 40 and 50 years old who expressed an interest in boating. However, we never provide the advertiser any names or other information about the people who are shown, or even who click on, the ads.

      We also received questions about the proposed new language in the Privacy Policy relating to our plans to work with some pre-approved partner websites to offer a personalized experience when you arrive at these sites. Based on your comments, we think it's important to clarify a couple of points, even though this program has not yet been launched or even finalized.

      First, it's important to underscore that this will be a test with a handful of carefully selected partners to provide express personalization on their sites. These partners will be pre-selected, reviewed, and bound by contracts with Facebook – much like other partners we have worked with in other contexts to deliver unique and innovative experiences. For example, we're working with Yahoo! to integrate Facebook across their properties, AOL to integrate our chat with AIM, and we first partnered with CNN.com to make their broadcast of the Presidential Inauguration more social with the launch of the Facebook live stream application.

      In addition, partners who participate in this test will be required to provide an easy and prominent method for you to opt out directly from their website and delete your data if you do opt out. There will also be new features on Facebook.com to help you control your experience when you visit these sites.

      In sum, the core idea behind this test is to work with partners to enable them to present you with a better, more relevant, and tailored experience when you visit their sites. While we have not finalized these features or partnerships, we think this is an exciting opportunity to make surfing the web a smoother and more engaging experience for people who use Facebook.

      We're committed to building products that advance what's possible for people who want more personalized and social experiences on the Web. We're equally committed to evolving our products and technologies in a way that respects the trust you have put into Facebook.

      As always, thanks for participating in our open governance process and sharing your feedback with us. We expect the new documents to be live on the site in the coming days. Stay tuned for future updates by becoming a fan of the Facebook Site Governance Page.


      Barry is a director on Facebook's communications and public policy team.

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    • by Michael Richter on Friday, March 26, 2010 at 12:04pm

      Nearly a year ago, we committed to an open and transparent system of governance for Facebook. Specifically, we now post all proposed changes to our governing documents before they go into effect and solicit feedback on these proposals from the people who use Facebook. Since we started this unique process—in fact, we think we're the only major online service that does this—we've gone through several successful rounds of changes, and your comments have been invaluable to the process.

      All web services occasionally have to change their governing... documents to accommodate new products. They just may not tell you about these changes, much less give you advance notice. Today, we're giving you that notice and beginning the process of listening to your feedback.

      We're proposing another set of revisions to our Privacy Policy and Statement of Rights and Responsibilities to make way for some exciting new products we're contemplating. Not all of these products have been finalized and many aren't yet built at all. However, we've definitely identified some interesting opportunities to improve the way you share and connect with the people and things in your life.

      So, today, we explain some of these policy changes, and sometime soon—when we're done designing and coding—we'll have more product details to announce. It is important to note that, while we're still developing many aspects of these products, user control over privacy remains essential to our innovation process and we'll continue to develop new tools to help you control the things you share on Facebook.

      As always, we encourage you to review the newest proposed changes in their entirety and provide your own thoughts on the Facebook Site Governance Page.

      Here are some of the biggest updates, a few of which are simply clarifications or further explanations of things that already happen today:


      Location


      The last time we updated the Privacy Policy, we included language describing a location feature we might build in the future. At that point, we thought the primary use would be to "add a location to something you post." Now, we've got some different ideas that we think are even more exciting.

      So, we've removed the old language and, instead added the concept of a "place" that could refer to a Page, such as one for a local restaurant. As we finalize the product, we look forward to providing more details, including new privacy controls.


      Sharing and Connections


      Facebook is primarily about two things: Connecting with the people, places, and things that are important to you, and sharing information and content that you post with your friends and others. When you connect with a person through a friend request, or with a thing by joining a group or becoming a fan of a Page, that's a two-way public connection. You can control how the connection is presented on your profile, but it might be discovered in other ways, such as by going to the friend's profile or on the group's list of members.

      When you share a link or photo on your profile, however, that's a one-way action, and you have complete control over who can access that content through your privacy settings.

      This is exactly how Facebook works today, but we've added language to be even clearer.


      Applications and Third-Party Websites


      As we evolve our platform, our goal is to give you more ways to connect and share with your friends, not just on Facebook but also around the web.

      Today, when you use applications such as games on Facebook.com or choose to connect to Facebook on sites across the web, you are able to find and interact with your friends. These applications require a small set of basic information about you in order to provide a relevant experience. After feedback from many of you, we announced in August that we were moving toward a model that gives you clearer controls over what data is shared with applications and websites when you choose to use them.

      In the proposed privacy policy, we've also explained the possibility of working with some partner websites that we pre-approve to offer a more personalized experience at the moment you visit the site. In such instances, we would only introduce this feature with a small, select group of partners and we would also offer new controls.


      Other Changes


      Finally, we've made a series of smaller changes to better explain how different aspects of Facebook work. For example, we've explained why invitations that non-users receive to join Facebook sometimes include the names of other people besides the person who sent the invitation. This is because those people have imported their own contact lists to Facebook, and those contact lists include the invited person's email address.

      We've also explained the "Everyone" setting in more detail. People still own the information they post to Facebook, but the "Everyone" setting is designed to enable people to share content as broadly as possible. To enable this distribution, we allow others to see, access, display, export, distribute and redistribute content set to "Everyone" and we've tried to make this even clearer.

      Finally, we've explained how people can sync their contact lists—such as on a mobile device—with information they have access to on Facebook.

      We hope you'll take the time to review all of the changes we're proposing and share your comments. We're sending out updates to everyone's Inbox to notify you of the changes, and we encourage you to become a fan of the Facebook Site Governance Page to follow future updates. We look forward to reading your feedback.


      Michael Richter is deputy general counsel for Facebook.
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    • by Ray C. He on Wednesday, February 17, 2010 at 1:22pm

      Facebook is designed to give you control over the information you share, and today we're making available some of our most recent privacy controls to applications on Facebook and websites and services using Facebook Connect.

      Last December, we launched a control that many of you had requested for some time—the ability to customize privacy for each piece of content you share on Facebook.com through the Publisher, including status updates, links, photos and videos. Today, we are responding to your continued feedback by extending that same level of... control to content shared through applications.

      There are now granular privacy options that enable you to personalize the audience for each piece of content you share through applications. Simply select the group of people you want to share with from the drop-down menu near the lock icon on the Publisher on your home page or profile, or the prompts that appear when you share from applications or Facebook Connect websites.

      For example, maybe you don't want all of your friends to see the humorous greeting card you just posted from an application. Now you can set that post to be viewable only by certain friends.


      Alternatively, there are some posts you may want to share with the broadest audience possible, such as information on an important organization you're supporting in the Causes application.


      These new controls give you the power to determine who sees the content you post to Facebook through any third-party application, whether it is on Facebook.com, your desktop, mobile phone, or from a Facebook Connect website or service. Seesmic, a desktop application from which you can view and update your News Feed, will soon offer extended privacy options so you can specify audiences for each update you make from the application, such as uploaded photos and status updates.

      Applications on Facebook.com and external websites and services using Facebook Connect implementations have always respected your privacy based on what you've set in the "Posts by Me" setting on your Privacy Settings page. This setting will continue to be your default setting for all posts, and you can change it at any time.

      You may also start to see additional prompts in applications asking if you'd like to set privacy for certain pieces of content that differ from your default setting. Whether you choose to keep your default setting on everything you share or change the audience for different pieces of content, the choice is yours.

      We look forward to continuing to provide tools that give you more control over your information. Please keep your comments and suggestions coming.


      Ray, an engineer on the Facebook Platform team, is sharing a Someecard that is not safe for mom.

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    • by Will Gardner on Monday, February 8, 2010 at 10:10pm
      Today is Safer Internet Day in the European Union, a day that promotes safe and responsible use of the Internet and mobile technologies among young people. We asked Childnet International, a member of Facebook's Safety Advisory Board, and its CEO Will Gardner to share more about this year's theme and how the organization is working with young people on Internet safety.


      When young people discuss the future of the Internet and new technologies, a central theme is keeping safe. Many see it as a right.

      ...At Childnet International, we saw this reaction firsthand as part of the recent Youth IGF Project we organized. The project was developed as a way for young people to have a voice at the Internet Governance Forum and to engage in a dialogue with Internet industry and lawmakers. As Thomas, age 12 and one of the participants, explained, "(We want) to have (the) freedom to go on what we want without being restricted, but (to) still be safe on the Internet."
      Safer Internet Day is an important event in the Internet safety calendar and provides a great opportunity to showcase some of the key messages about staying safe online. Held for the past four years on the second Tuesday of the second month, Safer Internet Day has grown beyond its origins in the EU and is now celebrated in countries across the world. The theme this year is "Think Before You Post," a vital message not only for children and young people but, let's be honest, adults as well.

      In this Web 2.0 world, where people have the ability to instantly communicate 24 hours a day, 7 days a week, it is more important than ever to think about your behaviour online to protect yourself and your friends, as well as for the good of the broader Internet community. While the message of "Think Before You Post" is relevant for all age groups, it is particularly important for those who frequently use social media services like Facebook. Information and images online have longevity and an incredible reach, which we need to factor into any decision to post content. We need to think about the possible implications and impact of our posts.

      Consider these questions, compiled by the organisers of Safety Internet Day, before your next posting, and if you're a parent, ask your children these questions to help them learn about responsible posting:
      • Are you using the privacy settings offered by social networking services? On Facebook, you can always adjust them on the Privacy Settings page.

      • Are you selecting friends online that you can trust? Remember it's not just about what you post, but how others may use that content.

      • Are you carefully thinking about the potential consequences of publishing your photos before you upload them?

      • Do you ask for permission from your friends before publishing photos of them? A photo that may be funny to you may cause harm for a friend.

      "Think Before You Post" is a positive message. It is about taking control of your online safety and participating in the benefits of social media, with respect for yourself and for others.


      Will is getting ready to re-launch Childnet's digizen website following Safer Internet Day to help young people think before they post.
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    • by Tim Sparapani on Thursday, January 28, 2010 at 10:41am

      Today is Data Privacy Day, an international collaboration by governments, privacy professionals, academic institutions, businesses and nonprofits to raise awareness about data privacy and the protection of personal information. For Facebook, privacy is a core component of the products and features we build every day. It is critical that we give the more than 350 million people on Facebook the power to share what they want with whom they want while safeguarding their privacy.

      To commemorate this day, we invited experts to share their perspectives... on the meaning of privacy in the digital age and offer advice for managing it online.


      Alex Türk
      Chairman, French Data Protection Commission

      Türk

      Because European citizens have experienced dark times when the exercise of our fundamental freedoms was seriously endangered, privacy has become one of our dearest possessions. Therefore, our goal today is not to adjust the development and pace of our privacy to the digital society, but on the contrary it is to master digital technology to ensure that privacy can be both preserved and enhanced.











      U.S. Rep. Joe Barton of Texas
      Ranking Member, House Energy and Commerce Committee and Co-Chair, Congressional Privacy Caucus
      Barton

      I am co-chair of the Congressional Privacy Caucus because I think it's a serious issue, and Data Privacy Day recognizes the importance privacy plays in every American's life. My information is mine. I have the right to know exactly what information people are gathering about me—and exactly what they are doing with it. Regardless of the regulated status of a company or the specific data-gathering technology that a company is using, both public attention and our policy focus should remain on the protection of Americans' privacy. Good public policy would be technologically neutral, and it would not inadvertently create comparative advantages between companies. I also encourage all those involved in the industry's own process to move forward quickly with strong consumer protections and the most clear and transparent policies that are technologically possible.


      Karen Curtis
      Australian Privacy Commissioner
      Curtis

      For Australia and the Southern Hemisphere, Jan. 28 falls in the middle of our summer, so the Asia-Pacific Privacy Authorities' privacy celebration ("Privacy Awareness Week") is held in the first week of May. However, privacy protection is a truly global issue and government, business and the public should regularly reflect on their privacy rights and responsibilities.

      For the individual, privacy is a commodity that is often only recognized and valued when it has been breached in some way. But you shouldn't wait until disaster strikes – be proactive and find out what your privacy rights are in your state or country, and what to do to safeguard your personal information. This becomes all the more important the more we interact online.

      For business and government, privacy should not be seen just as a legal obligation, but also as an opportunity. As we say, good privacy is good business. Privacy can be a mechanism for building public trust in your brand, showing how your organization respects its customers and their personal information. Regularly review your privacy practices, and see how they can add value. Privacy—it's in your hands.


      U.S. Rep. Cliff Stearns of Florida
      Ranking Member, House Energy and Commerce Subcommittee on Communications, Technology and the Internet
      Stearns

      Most of our work product and personal records are now digitally stored and transferred. The time saving convenience of instantaneous communication means we all rely heavily on the Internet and the latest state-of-the-art technologies in our daily interactions. And, more often than not, all of our electronic communications leave behind a digital fingerprint that opens the potential for abuse if the information is in the wrong hands. That is why it is pertinent that we take the initiative to draw awareness to the importance of protecting sensitive personal information—including health and financial data—from misuse and theft.

      I have introduced H. Res. 902 in an effort to call attention to the privacy challenges of electronic communications and technologies and to underscore the importance of data privacy in a rapidly changing environment. In particular, Data Privacy Day is designed to help citizens understand more about the ways in which their personal information is collected, used and shared, and to provide resources and educational materials that will allow people to take steps to better protect their privacy. On Data Privacy Day, educators, students, consumers, academics, privacy professionals, nonprofit organizations, corporations and small businesses, and government representatives at the state, provincial and federal levels will come together in a variety of venues to discuss key data privacy issues.


      Ann Cavoukian
      Information and Privacy Commissioner for Ontario, Canada
      Cavoukian

      Privacy is the foundation upon which democracy is built. Our right to control the collection, use and disclosure of information about ourselves is the right upon which our other freedoms rest. Therefore, to preserve our privacy is to preserve that which we cherish but often take for granted – the freedom and liberty that define the open society in which we live. In over 20 years as a privacy professional, I have witnessed how the growth of technology has brought exceedingly new challenges to the protection of privacy. Individuals are increasingly subjected to new forms of data collection, from both private and public sector organizations. The growth of privacy-invasive technologies such as biometrics, video surveillance and radio frequency identifiers has intensified the need to sharpen our focus on privacy and the best methods to protect it.

      However, unlike some critics, who view technology as essentially eroding privacy, I have always believed that its support may be enlisted to protect privacy. I have worked with many organizations, including Facebook in recent years, to instil the philosophy of embedding privacy proactively into technology itself. I call this Privacy by Design (PbD). On this Data Privacy Day, my office is holding a sold-out event, "Privacy by Design: The Gold Standard," focusing on the positive-sum deployment of new technologies, business practices and networked infrastructure in a manner that delivers tangible results on the promise of PbD. Join us at www.privacybydesign.ca.


      U.S. Rep. Mike Doyle of Pennsylvania
      Member, House Energy and Commerce Committee
      Doyle

      The United States has a piecemeal approach to privacy. Your phone call records are protected from intrusion and your cable and video rental habits are protected from resale. But marketers can easily buy your magazine subscription data, and your credit card company is probably reselling information about what you buy to others. Someone, and not just your neighbor, knows if you own a dog or a camera.

      Getting off the Internet isn't going to stop some database from collecting information about you. Practically the only way to prevent anyone else knowing anything about you is to literally shut yourself off from the outside world. And that only works if you don't like human interaction and you don't mind missing out on services like Facebook that bring you and your friends closer together or that help us find the information we want to know. After all, it's hard to look something up unless someone else has shared it.

      There have been preliminary discussions about legislation to better protect Americans online privacy, but most members of the House and Senate need to know more about this issue. I encourage you to celebrate Data Privacy Day by letting your member of Congress and senators know how you think your privacy should be controlled.


      Stephen Balkam
      CEO, Family Online Safety Institute
      Balkam

      Few too many people read privacy policies and set privacy settings. Data Privacy Day is a good time to think about what information you are revealing about yourself on the web and take the time to talk to kids about the content you are posting and where you are posting it. We need to work together to be more responsible digital citizens.












      Tim Sparapani, Facebook's director of public policy, is speaking at the FTC Exploring Privacy workshop in Berkeley, Calif., for Data Privacy Day.

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    • Topics: Privacy
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    • by Ruchi Sanghvi on Wednesday, December 9, 2009 at 7:04am
      UPDATE on Thursday, Dec. 10: We've been providing updates about our new privacy controls and answering your most common questions here on the blog. In addition to the video explaining the transition process for privacy settings, we've posted tutorials about using the new Privacy Settings page here and the Publisher privacy controls here.


      Today, we're launching new tools to give you even greater control over the information you share. Mark Zuckerberg, our founder and CEO, talked about these changes in his post last week. They include a... simpler privacy settings page and a tool to control the audience for each and every post you create. We're also taking this opportunity to require all 350 million people who use Facebook to review and update their settings.

      Developing privacy controls that work for 350 million people who all use the site in unique ways is a difficult challenge. We've put a lot of work into today's new features, using your suggestions to guide us, and we're proud of what we've accomplished. However, we're by no means done, and we look forward to your feedback, which will help us develop the next innovation in user control.

      Here's a rundown of what to expect for now:

      Helping You Choose Settings

      Starting very soon, when you log in to Facebook, you'll be presented with a quick and easy three-step process for reviewing and updating your settings.

      The first step explains the changes we're making. If you want a more in-depth explanation of how privacy works on Facebook, you can visit our new Privacy Center, a comprehensive privacy guide with information on how to control your experience. Once you're ready to continue, click "Continue to Next Step."

      On the next page, you'll be asked to make choices about who can see the various parts of your profile and the posts you create. If you've ever chosen to restrict access to parts of your profile, we'll be recommending that you keep those more restrictive settings. If you've never done this, we'll be making recommendations based on how lots of people are sharing information today.

      For example, we'll be recommending that you make available to everyone a limited set of information that helps people find and connect with you, information like "About Me" and where you work or go to school. For more sensitive information, like photos and videos in which you've been tagged and your phone number, we'll be recommending a more restrictive setting.

      Once you've made choices based on your comfort level, click "Save Settings." You'll see a confirmation step that lists the settings you've selected and includes a link to the Privacy Settings page, where you can customize further. As always, you have control over your information and can revisit your settings at any time.

      Watch the following tutorial to learn more about how to update your settings:



      Simpler Settings

      Facebook has always provided extensive and granular settings that allow you to control access to your information as you see fit. Over time, however, as the site has evolved and new features have been added, these settings have become increasingly complicated. That's why today we're launching a new, simpler Privacy Settings page.

      After completing the transition tool, you'll be able to access this new page any time and the same way you access your privacy settings today—from the "Settings" link at the top right of every Facebook page. The new Privacy Settings page will include sections for profile information, contact information, applications and websites, and search. As always, you can block specific users, which prevents them from seeing any of your information or contacting you on Facebook.

      No matter what section you choose, you'll see an identical setting selector with three basic levels of privacy: Friends, Friends of Friends and Everyone. If you're in a verified network, such as a network for your school or workplace, you'll continue to have a "Friends and Networks" option. You'll also be able to customize your settings based on certain friends and friend lists. As an added layer of protection, we'll be requiring that you first enter your Facebook username and password before changing any settings.

      Adding Control for Each Post

      We're introducing a completely new privacy tool for the Publisher, the box at the top of the profile where you post content like status updates, links, photos and videos. Once you've completed the transition tool, you'll be able to choose an audience for each piece of content you post at the time that you post it. Just look for the standard privacy lock icon at the bottom right of the Publisher. When you click it, you'll see our standard setting selector with the same basic levels of privacy. The first time you post with this new control, you'll get a message that explains how to use the control.

      A Few Important Points

      As we stated back in July, these new tools in no way alter our policies or practices around advertising. Facebook never shares personal information with advertisers except under your direction and control.

      In addition, settings for minors will continue to be more restrictive than those for adults. If you're a minor and you share a piece of content with "Everyone," you will be sharing it at most with friends of friends and members of any school or work networks you've joined. Similarly, minors are opted out of sharing information with public search engines for indexing.

      With these changes, a limited set of basic information that helps your friends find you will be made publicly available. This information is name, profile picture, gender, current city, networks, friend list, and Pages. The overwhelming majority of people who use Facebook already make most or all of this information available to everyone. We've found that most people who do limit access just want to avoid being found in searches or prevent contact from strangers. For this reason, we'll be preserving the settings that allow you to exclude yourself from search results on Facebook and public search engines. You'll also be able to limit who can send you messages and friend requests to only friends and friends of friends.

      We're happy to be offering you simpler tools to control your experience on Facebook. We encourage you to take the time to explore them and consider what settings are right for you.


      Ruchi Sanghvi, Facebook's product manager for privacy, is in control.
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    • by Mark Zuckerberg on Tuesday, December 1, 2009 at 6:23pm

      It has been a great year for making the world more open and connected. Thanks to your help, more than 350 million people around the world are using Facebook to share their lives online.

      To make this possible, we have focused on giving you the tools you need to share and control your information. Starting with the very first version of Facebook five years ago, we've built tools that help you control what you share with which individuals and groups of people. Our work to improve privacy continues today.

      Facebook's current privacy model revolves... around "networks" — communities for your school, your company or your region. This worked well when Facebook was mostly used by students, since it made sense that a student might want to share content with their fellow students.

      Over time people also asked us to add networks for companies and regions as well. Today we even have networks for some entire countries, like India and China.

      However, as Facebook has grown, some of these regional networks now have millions of members and we've concluded that this is no longer the best way for you to control your privacy. Almost 50 percent of all Facebook users are members of regional networks, so this is an important issue for us. If we can build a better system, then more than 100 million people will have even more control of their information.

      The plan we've come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.

      We're adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload. In addition, we'll also be fulfilling a request made by many of you to make the privacy settings page simpler by combining some settings. If you want to read more about this, we began discussing this plan back in July.

      Since this update will remove regional networks and create some new settings, in the next couple of weeks we'll ask you to review and update your privacy settings. You'll see a message that will explain the changes and take you to a page where you can update your settings. When you're finished, we'll show you a confirmation page so you can make sure you chose the right settings for you. As always, once you're done you'll still be able to change your settings whenever you want.

      We've worked hard to build controls that we think will be better for you, but we also understand that everyone's needs are different. We'll suggest settings for you based on your current level of privacy, but the best way for you to find the right settings is to read through all your options and customize them for yourself. I encourage you to do this and consider who you're sharing with online.

      Thanks for being a part of making Facebook what it is today, and for helping to make the world more open and connected.


      Mark Zuckerberg

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    • Topics: Privacy, Growth
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    • by Michael Richter on Tuesday, November 17, 2009 at 5:21pm

      On Nov. 5, we wrapped up a week-long notice and comment period for a proposed revision to our privacy policy. This was a continuation of our ongoing effort to run Facebook in an open and transparent way. The goals of the revised policy were to make it more accessible and easier to understand.

      We've spent the last week reviewing each and every one of your comments. While a lot of people participated, the total number of people commenting did not reach the threshold of 7,000 that makes a vote necessary according to our Statement of Rights and... Responsibilities. Because of this — and the fact that many of the comments were positive — we've decided to adopt the revised policy. We'll be posting it in English, French, Italian, German and Spanish soon.

      In the coming weeks and months, we plan to build on the progress we've already made in making the document more accessible by also adding definitions of key terms, screen shots of important pages and informational "learn more" videos. We think these visual resources will make it even easier to understand how privacy works on Facebook.

      We received excellent feedback from many of you over the course of the week, and the number of fans for the Facebook Site Governance Page more than doubled. Overall, you supported the proposed changes. For example:

      • Most of you liked that we removed more complicated technical and legal terms and replaced them with simpler language that everyone can understand.

      • You preferred the structure of the new document, which provides key points at the beginning and easy links to jump to the different sections.

      • A few of you asked for a redline version so you could compare the proposed revision to our current policy and see exactly what's changed. We weren't able to provide one this time because the policy was completely rewritten, but we think it's a great idea and are committed to doing it for future proposed changes to our governing documents.
      As always, thanks for taking part in this important process. We're glad to have so many interested and engaged people using Facebook. Stay tuned for future updates by becoming a fan of the Facebook Site Governance Page.


      Michael, Facebook's deputy general counsel for intellectual property, product and regulatory affairs, is grateful for your feedback.
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    • by Richard Allan on Monday, November 16, 2009 at 11:40am

      In October, we called attention to National Crime Prevention Month in the United States to raise awareness about cyberbullying. This week is National Anti-Bullying Week in the United Kingdom, and we've teamed up with media outlets BBC Radio 1, BBC 1Xtra, and other sites like Bebo, Habbo, MSN, MySpace and YouTube to address this important issue again. While only a small fraction of people will ever experience abusive behavior on Facebook, we're committed to promoting an environment where everyone can connect and share comfortably.

      For more... information on how to handle bullies, check out the BBC's new Facebook Page and website. You can show your support for the "bullyproof" movement and receive a free badge to post on your Wall or send to a friend.

      We want to ensure that people understand how to address cyberbullying if it occurs on Facebook, so here are some useful tips from our Help Center:

      Accept Friend Requests from People You Know
      In order to prevent harassment from strangers, be careful to accept friend requests only from people you know in real life and remember to report any messages or profiles that look suspicious. Facebook is based on a real-name culture, and fake profiles are regularly disabled when they're reported to us. Only confirmed friends can post to your Wall or contact you via Facebook Chat, so if you're worried that someone will make inappropriate posts or send offensive messages, just ignore that person's friend request.

      Use the Block Feature
      A block prevents specific people from viewing your profile. When you use this feature, any ties you currently have with them will be broken, and they won't be able to contact you through Facebook. You can block another user by listing his or her name in the "Block People" box at the bottom of your Privacy Settings page.

      Report Abusive Behavior
      The most efficient way to report abuse is to do it in the same place it occurs on Facebook. For example, if you receive a harassing message in your Inbox from someone who is not your Facebook friend, you can report it by clicking on the "Report" link next to the sender's name as you are reading the message. If you receive an harassing message from a Facebook friend, you should remove that person as a friend and report the message. Reporting a message will automatically add the sender to your Block list. You can also use the "Report/Block person" link that appears at the bottom of the abusive user's profile. Reports are confidential and the user being reported does not know about the report. After a report is submitted, we will investigate the issue and make a determination as to whether or not the content should remain on the site based on our Statement of Rights and Responsibilities.

      Customize Your Privacy Settings
      Facebook offers granular privacy settings that allow you to customize what information you share and with whom. By customizing the settings on the Privacy Settings page, you can control who views your information, dictate who can find you in searches, and see your Wall, profile and photos, among other things.

      Respond to Abusers in the Right Way
      Cyberbullies often seek a reaction from the people they harass. When they fail to get one, they often will give up. Rather than respond to a bully via an Inbox message, a Wall post or Facebook Chat, you can delete offensive posts from your Wall or messages from your Inbox and then use the Block or Report functions to resolve the issue. To delete an offensive Wall post, select the "Remove" button that appears in the upper right-hand corner. To delete a message from Inbox, simply click the "Delete" button at the top of the message. Only confirmed friends can post to your Wall or send you a message through Chat. If you are receiving posts and Chat messages you don't like, you should consider removing the sender from your friends list.

      Protecting our users is a top priority for Facebook, and we're proud to be a part of this year's Anti-Bullying Week efforts in the UK.


      Richard, Facebook's European Director of Public Policy, is a fan of the BBC bullyproof Page on Facebook.

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    • by Liz Perle on Thursday, November 12, 2009 at 2:30pm
      Liz Perle is the Editor-in-Chief of Common Sense Media, a nonprofit organization that is dedicated to improving the media and entertainment lives of kids and families. The organization believes that parents should have a choice and a voice about the media their kids consume. We've asked Liz to share some common sense tips for parents as they navigate technology and the web with their kids.


      Where do kids learn about good online behavior? From each other, perhaps. Maybe from a teacher. But parents have a big role to play in making sure their kids... use the incredible technologies at their fingertips in responsible ways. For parents, that means not only talking the talk, but walking the walk.

      It's really up to parents to explain the basics of online safety and stress the importance of guarding privacy in a world where something shared with one friend online can quickly spread to a vast audience of many others. Parents should be sure their kids understand that anything and everything that people post online can be altered, copied, pasted and sent around to a gazillion friends of friends in an instant.

      It's a parent's job to make sure kids understand that everything they do online leaves a "digital footprint" — the idea that once something is shared online, it's really almost impossible to take it back. Just ask my son about the Halloween photo of him that he thought was so funny in 8th grade. Two years later, it's resurfaced. Let's just say it's not doing much for his dating life.

      But what about the parent's side of the equation? Kids learn from their parents, not just from what their parents say but also from what they do. It turns out that parents have as much to do with their kids' online behaviors as their kids do.

      At Common Sense Media, we're dedicated to helping kids and families get the most out the powerful digital technologies that run through the center of our lives. Some of this involves helping kids learn responsible behavior, but kids are only half the story. Parents also have some "Rules of the Road" they should be following:

      1. Model good behavior. If you're on your phones at dinner or during family events, why should your kids listen to you when you tell them to turn their phones off?

      2. Pay attention. Know what your kids are doing online. For instance, talk to your kids about whether or not they're comfortable letting you "friend" them on social networks — many will be.

      3. Impart your values. Right and wrong extends to all areas of life, whether it's online or through a mobile device. Cheating, lying, being cruel — they're all non-starters, no matter where you are.

      4. Establish limits. There's really a right time and place for everything. Set guidelines for when it's acceptable to use the phone, download videos and surf the web.

      5. Encourage balance. The Internet opens doors to new worlds. Encourage your kids to explore their own offline world as well, particularly when there is no cell phone or Internet service available.

      6. Make kids accountable. Let your kids know that having access to technology is a privilege. Let's make sure they earn it.

      7. Explain what's at stake. Let them know that what might seem acceptable today can be embarrassing tomorrow.

      8. Do your homework. Get familiar with the websites and services your kids use and the type of content they're downloading. Armed with knowledge, you can find ways to use technology to say "yes" more often.

      9. Don't be techno-phobic. Don't be afraid of technology. Learn to text, send a mobile photo, set up a Facebook profile, upload a video. Or have your kids show you how. It's impossible to guide what you don't understand. Not only that, but think of all the anxiety you can avoid by knowing how things work.

      10. Lighten up, embrace their world and enjoy the possibilities together. No parents want a digital divide in their relationships with their kids. It's up to you to join the fun and help your kids seize the potential.
      Liz wants to help parents create positive experiences for their kids with the articles and topics available on Common Sense Media's website.
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    • by Elliot Schrage on Thursday, October 29, 2009 at 12:24pm
      UPDATE on Thursday, Nov. 5: The comment period for the proposed privacy policy is now complete. While the total number of comments did not reach the threshold to hold a vote, we did receive a lot of good feedback. In the coming days, we'll be reading your comments more closely, and we'll keep you informed on our next steps through status updates from the Facebook Site Governance Page. Thank you all for your participation.

      UPDATE on Monday, Nov. 2: The proposed privacy policy now includes the TRUSTe certification seal, which reflects TRUSTe's... approval of the policy. Please comment on the proposed policy here by 12:00 p.m. PST on Nov. 5.


      Starting today, Facebook's privacy policy is available for your review and comment. This is the next step in our ongoing effort to run Facebook in an open and transparent way. In April, we launched a new system of governance for the Facebook site and became the first company to our knowledge that invites users to both comment and vote on proposed changes to its governing policies.

      At the time, we also introduced a new policy document — our Statement of Rights and Responsibilities. This document avoids the legal jargon that most sites typically put in their "terms of service." It articulates the mutual relationship and shared obligations between Facebook and its users as clearly and plainly as possible. We received excellent feedback from many of you over the course of a two-week comment period.

      We now are doing the same with our privacy policy. Our primary goals remain transparency and readability, which is why we've used plain language and included numerous examples to help illustrate our points. For example, here is how we explain users' options for modifying or deleting information or content in the current privacy policy on the site:

      When you update information, we usually keep a backup copy of the prior version for a reasonable period of time to enable reversion to the prior version of that information. ...
      ... Even after removal, copies of User Content may remain viewable in cached and archived pages or if other Users have copied or stored your User
      Content. ...
      Access and control over most personal information on Facebook is readily available through the profile editing tools. Facebook users may modify or delete any of their profile information at any time by logging into their account. Information will be updated immediately. Individuals who wish to deactivate their Facebook account may do so on the My Account page. Removed information may persist in backup copies for a reasonable period of time but will not be generally available to members of Facebook.


      Here is the clearer and more comprehensive version from the new proposed policy:

      Viewing and editing your profile. You may change or delete your profile information at any time by going to your profile page and clicking "Edit My Profile." Information will be updated immediately. While you cannot delete your date of birth, you can use the setting on the info tab of your profile information page to hide all or part of it from other users. ...

      Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (friends, photos, interests, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to Facebook. You will still have the ability to reactivate your account and restore your profile in its entirety. When you delete an account, it is permanently deleted. You should only delete your account if you are certain you never want to reactivate it. You may deactivate your account on your account settings page or delete your account on this help page.

      Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users. However, your name will no longer be associated with that information on Facebook. (For example, if you post something to another user's profile, and then you delete your account, that post may remain, but be attributed to an "Anonymous Facebook User.") Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested.

      Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.


      We also have restructured the document — providing key points and easy links to jump to the different sections. We've added sections further explaining our current practices and introducing a new concept around Facebook Ads that we hope you'll take the time to review.

      Clarification of Current Practices

      In this revision, we're fulfilling our commitment to the Privacy Commissioner of Canada to update our privacy policy to better describe a number of practices. Specifically, we've included sections that further explain the privacy setting you can choose to make your content viewable by everyone, the difference between deactivating and deleting your account and the process of memorializing an account once we've received a report that the account holder is deceased.

      We also have explained in greater detail how Social Ads work on Facebook. Social Ads are sponsored promotions that include relevant information about you and are shown only to your friends. For example, if you become a fan of a Page for your favorite new movie, your friends may see an ad that includes that information.

      Advertising on Facebook

      Over 300 million people around the world now use Facebook. More join every day. To support this growth and continue providing a free service that connects people and lets them share with whomever they choose, we've built a business that allows advertisers to selectively share their messages. Our goal is to make the ads you see on Facebook relevant and interesting. Period. We're constantly working to improve our systems to make sponsored material compatible with people's needs and curiosity.

      As we do this, we remain committed to protecting your privacy. The information we provide to advertisers is "anonymized," meaning that it can't be traced back to you as an individual in any way. For example, we won't tell an advertiser that you clicked on an ad, but we might report that, of the 100 people who clicked on the ad, 63 percent were female.

      Improving the Quality of Facebook's Ads

      In this update, we also have explained how we might use information from other sites to improve the quality of our ads. This information allows advertisers to do what is commonly called "conversion tracking," which helps them measure the effectiveness of their ads and make them more relevant. Most advertisers already do this in other places on the web. Should Facebook provide this, we'll continue to respect your privacy by not sharing your information with advertisers, and we'll anonymize any information we receive.

      In the past, we've provided a redline version of the new policy document we're proposing to make clear what's new. Unfortunately, in this case, the revision is so different from the current policy that this wasn't possible. You can read the proposed update in its entirety and post comments to the Facebook Site Governance Page before the comment period ends at 12:00 p.m. PST on Nov. 5. After the comment period is over, we'll review your feedback and update you on our next steps. We appreciate and strongly encourage your participation in this process.


      Elliot, Facebook's vice president of communications and public policy, thanks all of the privacy experts who informed the drafting of Facebook's proposed privacy policy.
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    • by Jesse Dwyer on Friday, September 18, 2009 at 12:01pm

      This week something great happened: two of my former students connected with me on Facebook. Three years ago, I taught writing at a small college in New Hampshire, and the new friend requests reminded me of how great it is to see what your former students are up to years later, as well as how difficult it can be to be a teacher.

      Teachers work with an audience that is by definition impressionable. This means that being a teacher comes with the added responsibility of also being a public figure. As with most jobs, the extra-curricular life of a... teacher has professional consequences, which is especially important on Facebook where people are more connected and sharing more often.

      Some teachers stay away from Facebook altogether, while others — like some of my friends — have found creative workarounds such as only accepting friend requests from students who've graduated or those who are over the age of 18. However, it doesn't have to be that difficult. In fact, it is useful and rewarding to connect with your students on Facebook. So, in honor of all the people who are heading back to school this month, here are some tips for using Facebook.

      Create Friend Lists
      You can sort your friends into lists, without them even knowing it. For instance, if you're a teacher, you can create a Friend List called "students" and adjust your privacy settings to control what people in that list see. You then could allow students to see basic information about you and maybe your photo albums from a recent trip you took, but not photos in which you've been tagged.

      You can create a named list to organize your relationships in whichever way works best for you: close friends, family, acquaintances, colleagues, students, among others. Just select the "Create a List" link on the left-hand side of the home page or create a new list from your Friends Page. Each time you receive a friend request, you'll have the option to add that person to the appropriate list as you accept them.

      By using the Friend Lists you've created, you also can filter your home page to get updates from the people you're interested in. If you're a teacher, you can see what your students are sharing on the site by filtering for that group from the left-hand side of the page. If one group is most important to you, you can even set it as the default view for your home page by dragging it to the top of the left hand bar.

      Check Your Privacy Settings
      Don't be afraid to severely restrict what certain people can see. For instance, if you're a teacher, you may not invite a student to a dinner party with friends, and the same goes for your boss or other people you don't interact with in those types of social settings. You should use your Facebook privacy settings to reflect the types of relationships you have.

      Once you've created your Friend Lists, you can use them to customize privacy levels for different information and content you include on your Profile. Select the "Settings" link located on the top menu bar and navigate to the Profile section of your Privacy page. From there, you can select "Edit Custom Settings," which will open a field for "Except These People." Adding a friend or Friend List here will exclude those people from seeing the information in question about you.

      For example, maybe you want your close friends to see your favorite activities and your contact information so they can reach you easily, but you don't want your students to see those sections of your profile. You can exclude your "students" list from seeing the "Personal Information" and specific "Contact Information" sections of your profile.



      We hope these suggestions can not only help students and teachers connect, but help all of you share with even more people in your lives.


      Jesse, a training and communications lead, is a teacher here at Facebook.

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    • by Tim Sparapani on Thursday, August 27, 2009 at 7:08am

      This morning, we announced plans to give you more control over your information and to help you make more informed choices about privacy. We'll be making a series of improvements that include notifications and information about privacy settings and practices, additions to Facebook's privacy policy, and technical changes designed to give people more transparency and control over the information they provide to third-party applications.

      These planned changes are a result of collaborative discussions we've had with the Office of the Privacy... Commissioner of Canada, which has spent more than a year reviewing Facebook's privacy policies and controls. You can read more about their announcement here. If you are a developer, you can read more about the potential impact for applications here.

      The improvements we announced today are in addition to the tests we began in July of simpler privacy settings and tools for migrating people to the new controls. Those tests continue and we hope to roll them out to more of you in the coming months.

      Giving people more control over what information they share and with whom is at the heart of how we think about privacy at Facebook. As people better understand how information is shared and gain more control over it, they become more comfortable and confident in sharing—whether it be photos of a vacation or a status update about how they're feeling today. As we complete these improvements in the coming months, we'll continue to share more details with you.


      Tim Sparapani is director of public policy at Facebook.

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    • Topics: Privacy
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    • by Chris Kelly on Wednesday, July 1, 2009 at 11:11am
      UPDATE on Wednesday, July 8: We have begun testing the new privacy settings with a small percentage of users. Each user within the test group will see several Transition Tools that will help them select the level of privacy they are most comfortable with and introduce the new, simpler settings. Additionally, we'll be showing some of you in the test a survey about the transition experience, so please tell us what you think.


      The power to share is the cornerstone of Facebook. Privacy and the tools for tailoring what information is shared with... whom are at the heart of trust. Over the past five years, Facebook has learned that effective privacy is grounded in three basic principles:
      • Control. When people can easily control the audience for their information and content, they share more and they're able to better connect with the people who matter in their lives.
      • Simplicity. When tools are simple, people are more likely to use them and understand them.
      • Connection. With effective tools, people can successfully balance their desire to control access to information with their desire to connect – to discover and be discovered by those they care about.
      That's why in the coming days, we'll be improving privacy on Facebook by launching a series of tests that guide people to new, simpler tools of control and connection.

      Control

      We're committed to giving people even greater control over the information they share and the audiences with whom they share it. At one extreme, we believe people should have the tools to "broadcast" information across the web and make it available to everyone. For example, back in March, we added an "Everyone" option to give people more control and enable them to share more broadly if they want, something that wasn't possible on Facebook before.

      At the other extreme, we want to give people the power to limit who should receive any particular piece of information they want to share. The Publisher Privacy Control, which we launched in a beta last week, allows you to decide who can see the content you publish on a per-post basis. For example, you may want to make some posts available to everyone, while restricting others to your friends and family. You should be able to make that decision every time you share something on Facebook, and soon you'll be able to do this.

      Just a few weeks ago, we started the process of phasing out regional networks, since they did not adequately reflect a world where people choose exactly the audience with whom they wish to share. Regional networks made sense for those who wanted to be more open when Facebook was small, but they lost their utility as the site became global.

      Now, if you want to share with a smaller, more targeted group, you have a number of options, including specific Friend Lists, all of your friends, your friends and people in your school or work networks, and friends of friends. To share with more people and contribute to the general conversation going on in the world, you can select "Everyone."

      Simplicity

      When we add new features to Facebook, we usually include a corresponding privacy setting. While this has helped give some people more individualized controls over particular features, the compounding effect of more and more settings has made controlling privacy on Facebook too complicated.

      With the test we're announcing today, we'll move towards simplifying these settings and putting them all on the same page. We'll also standardize the options we provide for each setting so the choices are always the same. Lastly, we'll remove overlapping settings to reduce confusion and combine profile fields that are similar, so you only have to make one decision.

      Connection

      In the next few days, we will begin to explore how to make the transition to the new settings. In the process, we will be asking you to revisit and reaffirm the way you present yourself on Facebook. To do this, we will be offering a Transition Tool that asks you to select your own level of sharing. We think Facebook is most useful when people can find and connect with each other, which is why this tool will enable you to make available those parts of your profile that you feel comfortable sharing in order to facilitate better connection. You will have the choice of being as open or as limited in the sharing of this information as you want.

      Two Important Notes

      First, we've designed the Transition Tool to respect previous decisions to limit access to information. If you have selected settings that restrict who has access to information, those choices are carried over to the new privacy settings.

      Second, none of the improvements we will be testing changes the information Facebook provides to advertisers. Facebook does not share personal information with advertisers except under the direction and control of a user. These new tools do not alter that policy or practice. You can feel confident that Facebook will not share your personal information with advertisers unless and until you want to share that information.

      The test we're launching today will include a small fraction of the total number of people on Facebook. This group will receive the new, simpler settings and one of six different versions of the Transition Tool. Over the next few weeks, we'll be collecting direct feedback from the testing group and using it to make improvements to the tool. Our goal is to ensure that people understand the changes to our privacy settings and make choices that reflect their comfort level. After the testing and feedback phase is complete, we expect to offer final versions of the tool and the new settings to everyone on Facebook.

      We're excited about having our users enjoy even greater control over how they share their content and information. We're confident that greater control will lead to richer and more useful sharing through Facebook.


      Chris Kelly, Facebook's chief privacy officer, is glad to be offering you more control.
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    • by Ola Okelola on Wednesday, June 24, 2009 at 11:13am
      UPDATE on June 24: We've received some questions in the comments about default privacy settings for this beta. Nothing has changed with your default privacy settings. The beta is only open to people who already chose to set their profile and status privacy to "Everyone." For those people, the default for sharing from the Publisher will be the same. If you have your default privacy set to anything else—such as "Friends and Networks" or "Friends Only"—you are not part of this beta.

      Today, we're launching a beta version of an improved Publisher—the... main place to add content such as photos, videos, and status updates on your home page and profile. The new Publisher has been streamlined a bit, and its most significant improvement is the new Publisher Privacy Control that gives you the opportunity to answer the question, "Who do you want to tell?" as easily as you answer the question, "What's on your mind?"

      You may have some posts you want to share with a wide audience, such as whom you voted for or how great the weather is today. Other times you may have more personal updates like your new phone number or an invitation to join you at your favorite restaurant for dinner that are meant for only close or nearby friends.

      If you have access to this beta version, every time you publish content into your stream you are able to control which people can access that specific piece of content. After writing a status, uploading a photo or creating other content from the Publisher, use the lock icon in the lower-right corner of the Publisher to access the drop-down menu. From there, you can then choose to make the post visible to:
      • Everyone: Anyone, on or off, of Facebook can see it.

      • Friends and Networks: People you have confirmed as friends and people in any school or work networks that you've joined can see it.

      • Friends of Friends: Anyone who is friends with a friend of yours can see it.

      • Friends: Only people you have confirmed as friends can see it.

      • Custom: Choose any friend or Friend List to include or exclude from seeing that piece of content.

      For example, you might be comfortable with anyone enjoying the video you took at a concert, but only want your family to see photos from your family vacation. So you can choose to share the video with "Everyone" while selecting "Custom" for the photo album and choosing your Friend List for your family.

      Additionally, when you add a new friend, you'll begin to start seeing posts they have set to "Everyone" before they have confirmed you as a friend.

      People who had previously set their status updates and profile privacy settings to be visible to "Everyone" are included in this beta launch, but we hope to expand this to more of you soon.


      Ola, an engineer at Facebook, is publishing his thoughts to everyone.
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    • by Paul McDonald on Tuesday, June 2, 2009 at 3:14pm

      When we added regional networks to the site back in 2005, they provided a useful way for people to find and connect with the people around them. We've grown substantially since then, and today these networks too often represent large geographical areas—sometimes entire countries—that no longer accurately reflect people's real-world connections.

      To make the site easier to understand, we're taking the first step towards removing these regional networks, which you may have joined for your city, region or country. When this process is finished,... regional networks will no longer appear in your privacy settings. We think this will make the privacy options and controls we offer even clearer. You'll still be able to share content with larger groups of people by choosing the new "Everyone" option or by using a school or work network.



      Already, we've started removing regional networks as filters in News Feed. We found that few people were using the regional network filters, choosing filters for their schools, workplaces and Friend Lists instead to surface interesting and relevant information.

      Over the next few weeks, we'll be removing other uses for regional networks. If you've ever created a group or event and set it so that only members of a certain regional network could join, that group or event will now become open to everyone. If you're a group or event administrator, we'll notify you through a message at the top of the group or event page so you can change the access level if you want.

      For the 50 percent or so of people who have joined regional networks, we'll eventually be moving information about those networks to your profile so that you can still tell people where you live. If your regional network is a city, for example, it will be listed in the "Current City" field. If it's a region or country, it will be listed in a new "Current Region" field. This information will continue to appear in search results so that it's just as easy as before to find the people you know.

      We're glad that so many of you around the world have made Facebook a part of your lives, and we hope this change improves your experience on the site.


      Paul McDonald, an engineer, is saying goodbye to the Silicon Valley network.

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    • by Eric Zamore on Monday, May 18, 2009 at 2:27pm
      UPDATE on Friday, May 29: We've received a lot of positive feedback on this test, so we're rolling out the feature to everyone. Over the next week, you should start seeing the expanded view of search listings, if you haven't already. We'll continue to closely monitor usage and reaction.


      Being able to find your friends is an important part of your experience on Facebook. By making connections with the people you care about, you can begin to discover what is going on in their lives and share your updates with them. That's why today we're testing... an interface change that we hope will make it easier to find your friends on Facebook.

      Now, some of you will be able to click on the names of people with whom you are neither confirmed friends nor in a common network. You will be able to see all of the same information that's available in the current search listings, but it will just be formatted more clearly and with a full-sized profile picture.



      Previously, when you saw the name of someone whose profile was not open to you, it could be a frustrating experience. You either couldn't click on the person's name or you only saw a small search listing with a thumbnail of a profile picture after clicking on a name. Sometimes, the picture was too small for you to recognize the person, especially if there were multiple people with the same name or if you hadn't seen the person in a while. We're testing this new profile view to help avoid these situations.

      Keep in mind that only the presentation of the information is changing — no additional information about you or other people is shared outside of what was already available in current search listings. By default, only your name, profile photo, networks and list of friends are included in the profile from your search listings. If you want to further limit what is found about you in search listings, you can always adjust your profile privacy settings or your search privacy settings. You will always have the option not to appear in search listings at all.

      Try searching for old friends you haven't connected with yet on Facebook. If you see this expanded view of their profiles, you're part of the test. If you don't, then you're not yet in the test. As we learn about how the new view is working, we'll be adding this feature for more people.


      Eric Zamore, an engineer, can now see the big picture.
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    • Topics: Privacy, Search
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    • by Mark Slee on Monday, March 16, 2009 at 11:46am

      One of the top priorities at Facebook is offering privacy controls that let you choose exactly what you share with whom. We have largely focused on enabling you to give access to your profile to people you confirmed as friends and people in your networks. While these controls remain important and a priority for us, many of you have explained that you also want to open parts of your profile to a wider audience. Starting today, you can choose to make your profile and any of your content available to everyone on Facebook.

      None of your existing... privacy settings have changed. This is an additional setting for those of you who wish to share with a broader audience.

      Just go to your privacy page and change the settings you want to the new "Everyone" option. You can opt to make one or all of the following profile elements more open: Profile, Status Updates, Links, Wall Posts, Basic Info, Personal Info, Education Info, Work Info, Photos of You and Videos of You.



      By changing your Profile setting to "Everyone", anyone who finds you through a search on Facebook or sees a post or comment you make can now click on your content and view the elements of your profile you've opted to make open. While some special rules remain in place about who can see your profile if you are a minor, people generally won't need to be friends with you or share a common network in order to view your content if you choose the new "Everyone" setting.

      In the past, searching for friends you haven't seen in a while or someone who has a common name may have been difficult. You may have only been able to see their search listing and a small thumbnail version of a photo, if that. With this change, people can use the "Everyone" option and make it easier for you to find and connect to all the people you know.


      Mark Slee, an engineer at Facebook, can't wait to see what everyone thinks.

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    • Topics: Privacy
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