• by Gaspar Rosety on Friday, July 30, 2010 at 10:07am
      Just weeks after his team won the World Cup, we asked Gaspar Rosety, the media director of The Spanish Football Federation, to look back at the role its fans on Facebook played in the tournament and how social media has changed the way the team communicates with its supporters.

      The World Cup may be over but the feelings and experience lives on for all of us on the Spanish football team. This was our year for many firsts. This was our first championship and it was the first time that our fans from all over the world were there with us—in spirit... and support—through social media.


      The World Cup is now a wonderful memory but we're still connected with those fans through our Real Federación Española de Fútbol (The Spanish Football Federation) Facebook Page. As we celebrated our victory in parties throughout Spain, our fans on Facebook shared with us and each other their celebrations of our win. One fan in Panama City explained that people celebrated on the streets near the Global Bank tower. Others shared their experiences in response to the Page's status update, "How did you celebrate winning the World Cup title?"

      We built a Facebook Page for the team instead of developing our own website because we wanted all of our fans to be interacting with the team before, during and after the tournament. We also wanted a way for the team to directly share updates from the field. This is how our fans became part of our team.

      The World Cup experience this year was far more interactive than in years past. We published signed photos of each of the players on the Facebook Page, giving fans access to player signatures for the first time—for free. I posted videos throughout the tournament to update fans on the team's progress and outlook, which helped draw fans into the emotions of the team during victories and losses.

      Individual players also posted status updates and pictures as the tournament progressed to show their fans exactly what they were experiencing. Once we brought home the World Cup trophy, I published a video thanking all of the Facebook supporters. I am still grateful, and so is our team.



      Even while watching the games, fans could get involved in the action. This year, broadcasters in Spain used Facebook to live stream games and enable fans watching to comment in real time. Telecinco and cuatro TV used Facebook's Live Stream plugin and received more than 200,000 comments. RTVE National Public TV also ran a live stream of the victory celebration that started in Madrid's Barajas Airport and ended in the explanada de Puente del Rey in the city with more than a million people. That broadcast received some 170,000 comments.

      The Real Federación Española de Fútbol page made the World Cup more personal. It also has set the stage for how the team and fans will be interacting and talking about football for the rest of the season. Right now, we're spreading news about our upcoming game schedule. Our next friendly match: Aug. 11 against Mexico.

      We will see you there on Facebook.


      Gaspar proudly wears his red after Spain's World Cup victory.


      ---


      Una victoria de la Copa del Mundo para los admiradores


      Después de unas semanas de que su equipo ganara la Copa del Mundo, pedimos a Gaspar Rosety, director de las relaciones con los medios de la Real Federación Española de Fútbol, que examinara el papel que sus admiradores de Facebook habían desempeñado en la competición y cómo los medios sociales han cambiado la forma en que el equipo se comunica con sus seguidores.


      Puede que ya se haya acabado la Copa del Mundo, pero los sentimientos y la experiencia perduran en todo el equipo de fútbol de España. Este año ha sido el de las primeras veces. Ha sido nuestro primer campeonato y la primera vez que todos los admiradores de todo el mundo han estado con nosotros, tanto en espíritu como apoyándonos, a través de los medios sociales.

      La Copa del Mundo es ahora un recuerdo maravilloso, pero todavía seguimos conectados con nuestros admiradores a través de la página de Facebook de la Real Federación Española de Fútbol. Mientras celebrábamos nuestra victoria en todas partes de España, nuestros admiradores en Facebook compartían con nosotros y entre sí las celebraciones de la victoria. Un admirador de la ciudad de Panamá nos explicó que había personas celebrándola en las calles próximas a la torre del Global Bank. Otros compartieron sus experiencias en respuesta a la actualización de estado de la página en la que pedíamos que nos dijeran cómo habían celebrado que ganáramos el título de campeones del mundo.

      Creamos una página de Facebook para el equipo en vez de desarrollar un sitio web porque queríamos que todos nuestros admiradores interactuaran antes, durante y después del campeonato. También queríamos que hubiera una forma para que el equipo compartiera actualizaciones desde el terreno de juego. De este modo, nuestros admiradores formaron parte de nuestro equipo.

      La experiencia de la Copa del Mundo de este año ha sido mucho más interactiva que en años anteriores. Hemos publicado fotos firmadas de cada uno de los jugadores en la página de Facebook, lo que ha permitido a los admiradores acceder a las firmas de los jugadores por primera vez y gratuitamente. He publicado vídeos a lo largo del campeonato para informar a los admiradores de los avances y las perspectivas del equipo, lo que sirvió para que se implicaran en las emociones del equipo durante las victorias y las derrotas.

      Asimismo, cada jugador publicó actualizaciones de estado y fotos conforme avanzaba la competición para mostrar a sus admiradores lo que sentía exactamente. Después de traernos la Copa del Mundo a casa, publiqué un vídeo en el que expresaba mi agradecimiento a todos los seguidores de Facebook. Y continúo estándoles agradecidos, igual que nuestro equipo.

      Incluso mientras estaban viendo los partidos, los admiradores participaban. Este año, las emisoras de España han usado Facebook para transmitir los partidos en directo y permitir que los admiradores vieran los comentarios en tiempo real. Las cadenas de televisión Telecinco y Cuatro usaron el plug-in de transmisión en directo de Facebook y recibieron más de 200.000 comentarios. RTVE, la televisión pública, también realizó una transmisión en directo de la celebración de la victoria que empezó en el aeropuerto de Barajas de Madrid y acabó en la explanada Puente del Rey de la ciudad con más de un millón de personas. La retransmisión recibió unos 170.000 comentarios.

      La página de la Real Federación Española de Fútbol consiguió que la Copa del Mundo fuera más personal. Y también ha sentado las bases del modo en que el equipo y los admiradores interactuarán y hablarán de fútbol el resto de la temporada. Ahora mismo, estamos anunciando nuestro calendario de los próximos encuentros. El siguiente amistoso es contra México, el 11 de agosto.

      Nos vemos en Facebook.


      Gaspar lleva puesta la roja con orgullo después de la victoria de la Copa del Mundo de España.

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    • by Cristiano Ronaldo on Tuesday, June 22, 2010 at 1:48pm
      With the World Cup in full action, we asked Portugal forward Cristiano Ronaldo to share his perspective on what drives him to play football (known as soccer in some countries) and the role of fans online. Be sure to root for your favorite team on Facebook through the Goal! Leaderboard.


      For as long as I can remember, my focus has been on futbol. As a young boy growing up in Madeira, Portugal, I would sneak away from home every day after school to play with my friends until long after the sun went down. This focus led me from my friends, my... family and my home to a professional team in Lisbon…and later, all over the world.

      Futbol is not just my focus, it is the fire that wakes me in the morning and the fuel that keeps me on the field long after I grow tired. When I left for South Africa to meet the world in competition for this year's World Cup, the excitement and energy coming from all corners of the planet was apparent. I could feel it in me and in the air around me.
      Ronaldo

      All that I care about laid out in front of me on a pitch of grass in South Africa: the world's focus, my country, my team, my fans, my family, my friends, one goal, my goal, the World Cup.

      To me, this World Cup feels very different. The Internet and sites like Facebook are connecting more and more people to each other, to their homeland and to futbol. During the next month, my focus will be on doing my best for Portugal and for my team, but you can follow me on my Facebook page. Please feel free to login, connect with each other and share focus with me.

      As a young boy, I left home in pursuit of a dream, and now I'm representing my home to the world. I hope to be an example to my fans that hard work, dedication and teamwork in pursuit of what you love will always pay off. If you wish to show your support, please visit my Facebook page and share your stories, photos, and videos of what fuels you: your passions, your dreams, your goals.

      I hope to inspire you as much as you all inspire me!

      See you on the pitch.


      Cristiano is feeling focused and inspired to make goals for his country and fans.
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    • by Christian Hernandez on Thursday, June 10, 2010 at 9:56pm

      As the 2010 World Cup kicks off in South Africa on Friday, football fans will be able to connect to and share the experience no matter where they are in the world. Whether commenting live while watching matches or playing virtual games among their friends, you can be part of the action through Facebook and our partners. Here are some of the ways:

      Show your passion on the Goal! Leaderboard. Get in the competitive spirit and join more than 2.5 million Facebook users who have liked and supported their favorite teams.

      Watch the matches live, over... the internet, with your friends. Many official broadcast partners are enabling you to share status updates and comments with your friends while you watch the events live by using Facebook's Live Stream social plugin. Partners, by country, include:

      Get closer to the action by connecting with hundreds of authentic news, sports and entertainment voices on Facebook, including media outlets such as The New York Times from the U.S., Bild.de in Germany and the CBC in Canada, as well as opening ceremony performers K'naan and Shakira. You can also connect with players past and present, from Pele and Landon Donovan to Philipp Lahm, Lukas Podolski and Cristiano Ronaldo. Like their Pages on Facebook to get updates from them and share your thoughts.

      "Like", "Share" and "Recommend" your favorite stories to your friends through Facebook-enabled websites that are covering the World Cup, such as L'Equipe in France, Veja and Yahoo in Brazil, and RTVE and RNE in Spain.

      Support the World Cup charity – 1GOAL. 1GOAL's mission is simple, important and clear: education for all. From 1GOAL's Facebook Page, you can sign up for the campaign and stay updated on its efforts.

      Build your own dream team with EA SPORTS FIFA Superstars. Sign the world's best football players to your club in this game on Facebook. Challenge your friends. Train and customize your formation to work your way to the to top.

      Over the next few weeks, we will be working directly with many of the partners above to get your thoughts and feedback on the tournament, the players and the passion surrounding the 2010 World Cup.

      With so much of the action ready to be shared, liked, commented upon and amplified billions and billions of times over, this will be the first World Cup truly experienced and celebrated through the eyes of friends. So, clear your schedule. The beautiful game is about to begin.

      Go world.


      Christian, Facebook's head of international business development, is looking forward to watching El Tri win the opening game of the 2010 World Cup.
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    • by Pelé Universe on Thursday, June 10, 2010 at 7:25am
      Ahead of the World Cup opening on Friday, we asked Brazilian football legend Pelé to share his thoughts on the role social media plays in spreading the positive lessons taught from football (also known as soccer in some countries). Be sure to root for your favorite team on Facebook through the Goal! Leaderboard.


      The World Cup is upon us and I am excited to see the nations come together to celebrate "futebol bonito," the beautiful game. This World Cup will surely have more immediate global communications than any that has come before, and the... tools available to fans are more powerful than ever. It is for this reason that my friends have come together at the Pele Universe on Facebook, a new Page devoted to fans of football.

      As a boy I played football barefoot in the streets with a ball made of old socks. With love and encouragement from my family and friends, I became a man who made a mark on the history of the game. As a child I could have never imagined the success I would achieve through the beautiful game of football, and now, at this World Cup in 2010 we have the platform to speak with more people than even I could have imagined existed.
      Pelé

      Around the same time as my playing career began, another iconic player in Portugal was starting his career. His name is Eusabio. We speak the same native language, Portuguese, and I wonder what would have happened if Eusebió and I had been given the opportunity to use the social networking tools of today to speak to each other then. I guess we would have shared our football dreams and talked about skills and our heroes for many hours.

      I passionately believe that communication and team work is important for all people both on the field and off, which is why I encourage my friends to talk to each other in as many ways as possible and to encourage all people with football in their hearts to share their passion and their journey to this World Cup and beyond.

      Over the coming weeks my friends will be speaking with you through the Pele Universe Page through blogs and by sharing some short films with you . One of these films is a special documentary being made by my friends at P Sports. Their film is called "Finding Pelé," and it is a series of short films that follows two young and talented footballers as they travel around South Africa meeting local people and demonstrating their incredible tricks and skills. They are not literally looking for me, but they will be taking my philosophies with them to share with the new generation of football fans across South Africa.

      I hope that all young people in the world are inspired by some of the positive lessons I learned in my life about overcoming obstacles, expressing creative flair, taking care of your health, and encouraging teamwork, loyalty and honesty. These are things that have an impact on, and beyond, the football field.

      I invite you, fans of football, to follow my friends on their journey through South Africa as their films are published on the Pele Universe on Facebook and to share your own videos and thoughts about the competition as it unravels.


      Pele wishes everyone good luck in football, life and love.
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    • by Landon Donovan on Thursday, May 20, 2010 at 1:38pm
      Ahead of the World Cup kicking off on June 11, we've asked Landon Donovan of the U.S. Soccer team to offer his perspective on the tournament and the role that staying connected to fans through Facebook plays in preparing him and the team for the world's biggest football event.


      The fact that the World Cup is less than a month away is finally setting in. I had been focused on helping the Los Angeles Galaxy get off to a good start, which I'm proud to say we have, but now that I've joined the rest of the guys on the U.S. Soccer team at training... camp in Princeton, my entire mindset has shifted towards getting myself, and my teammates, ready for South Africa.

      It's been fun to see and reconnect with all of my teammates that play for club teams around the world, but it's also been just as enjoyable to hear from our fans. With the rise of social media and greater accessibility of the internet, this year's World Cup will have an unprecedented level of fan involvement and participation. I've definitely noticed the excitement from fans in the U.S. over the last couple of months, but even fans from England, Slovenia, Algeria and a number of other countries are posting on the Wall of my Facebook Page. I expect fan interest and participation in this year's World Cup to reach a new high, and it's cool that all the fans out there can have their voice heard.

      After settling in with the team, it's been all business. This great group of guys is focused on one common goal, and we're working hard to get everyone on the same page so we are ready for England on June 12 for our opening match. As we head into the tournament we will be training daily, and we have preparation matches against the Czech Republic on May 25, Turkey on May 29 and Australia on June 5. The group we have here is as talented as I've ever been with, and if we can get everyone healthy, the U.S. team will be tough to beat.


      Both on Facebook and in person, I've been asked often about how far the U.S. team can go in the World Cup. In all honesty, I believe we can beat any team in the world, on any given day, if we play our best. Our expectations in South Africa are simple: advance out of the group stage and then from there, anything can happen, as it truly is win or go home.

      There's been a lot written about our first game against England, and that should be a fun one. I think we match up well with them in terms of our physicality and athleticism, and it should be a fast-paced and intense game. If we can keep a few of their key guys at bay, I think we have a good shot to win.

      After England we face Slovenia, and while many people may not know much about them, the fact that they made it through World Cup qualifying in Europe says a lot about them as a team. We won't be underestimating them. The same goes for Algeria who had to get past Egypt, the African champions, to qualify, so we'll have our hands full with them as well. We're less familiar with the players and style of Slovenia and Algeria, but we have a great coaching staff and scouting team, so they'll have us ready. If we're able to advance through the group stage, really anything can happen.

      For me personally, I'm just as excited to be participating in my third World Cup as I was the first time I experienced it in the 2002 tournament in Japan and Korea; however this time around, I am definitely more prepared both mentally and physically.

      Along the way, I'll be doing my best to keep everyone updated on my time in camp and in South Africa through my Facebook Page. So stay tuned. And to all fans of the U.S. team from around the world, keep cheering "Go USA" and sharing your words of support. They keep all of us motivated and excited.


      Landon is preparing for the United States' opening match against England on June 12.
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    • by Alex Wu on Wednesday, May 12, 2010 at 11:27pm

      Respected British football manager Bill Shankly once famously said, "Some people believe football is a matter of life and death...it is much, much more important than that." While growing up in Taiwan during my childhood, I learned firsthand what Shankly meant.

      Football, also known as soccer in some countries, is not exactly a national sport in Taiwan. Come to think of it, I can't remember the last time the national team even came close to qualifying for the World Cup. But when the tournament came around, everything—and I mean... everything—stopped. The World Cup was the one event that brought everyone—my family, friends, country and the world—together. For a few moments at least, the world seemed smaller and more connected.

      In a few short weeks, people from all 32 competing countries and the rest of world will come together for the 2010 World Cup unfolding in South Africa, both on the field and through Facebook. To make it easier for you to be part of the action with your friends and the world, we're launching Facebook's Goal! Leaderboard today on the Sports on Facebook Page.

      We chose one of our preferred developers, Involver, to build this application, and they've created an engaging, globally accessible application that is designed to ignite and stoke global football passions in preparation for the June 11 kick off. It is available initially in English, French, Spanish, German, Italian and Portuguese.



      This leaderboard complements the hundreds of authentic team, player, brand and media voices that are sharing World Cup dreams and drama on millions of people's Facebook home pages. People's football passion will be shared, liked, commented upon and amplified billions and billions of times over. In fact, one could say that the 2010 World Cup tournament marks the first time in history that the event will be truly experienced and celebrated through the eyes of friends.

      Through the Goal! Leaderboard, fans all over the world can:

      • Like their favorite teams

      • Publish a News Feed story broadcasting their support

      • Recommend their team to their friends

      • Invite their friends who aren't on Facebook to support their team

      To help you and your friends get in the competitive spirit, Facebook will be tracking and ranking teams based on a "Passion Index"—a measure of a team's total number of "Likes" divided by the internet population of the country it represents.

      The leaderboard will be available via the Goal! tab on the Sports on Facebook Page. Connect with your favorite team, show your support and share your passion with your friends. And while you're at it, help us bring your friends and the whole world together.


      Alex Wu, who runs the Sports on Facebook Page, is excited about experiencing the World Cup live in South Africa with one of his best friends—his little sister.
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    • by Meenal J. Balar on Thursday, March 25, 2010 at 10:58pm

      I've always had a deep connection to India, even though I grew up in the United States. I've spent a lot of time in the country, and though it took a while to learn my way around my family's hometown in rural Gujarat and even longer to study the languages my parents speak, it didn't take any time at all to learn what truly stirs passion in most Indians around the world: cricket.

      Despite my limited exposure to the sport in the U.S., cricket season in India seems to turn everyone there into an avid fan. I become drawn to the heated debates about... the best wicketkeepers and bowlers, and impressed at the intensity of team rivalries like India vs. Pakistan or England vs. Australia. Sharing this experience with my family members while I'm there makes me feel so much more connected to them and to the country—but it's very challenging to carry over this energy and excitement when I'm back home in the States.

      As the popularity of cricket increases worldwide, more fans are bringing their passionate conversations online and onto Facebook. With more than 400 million people around the world on Facebook, including 8 million in India, fans can keep sharing in the excitement about cricket even when they're far away from the pitch.

      While cricket fervor is quickly gaining momentum, especially now at the height of the Indian Premiere League (IPL), staying connected through Facebook Pages and Facebook Connect can help elevate it to a whole new level.


      Show Your Team Allegiance


      By becoming a fan of the Indian Premiere League Page, you can receive updates about key matches, discover interesting content and connect with other fans around hot IPL topics. Many league teams, such as the Deccan Chargers, Mumbai Indians and Rajasthan Royals , also have Facebook Pages where you can engage with other fans and get exclusive behind-the-scenes looks at your favorite teams and players.



      Cricket news sites such as ESPN Cricinfo also provide real-time updates on the IPL and international cricket through their Facebook Page, share exclusive photos and videos, and offer fans with a forum to discuss everything and anything about the sport.


      Connect with Cricket Everywhere


      Facebook Connect lets people bring their real identity and friends with them wherever they are, whether online or on devices like a mobile phone. For instance, by logging into Facebook on websites like ESPN Cricinfo, you can easily share articles and comments back to your friends on Facebook.

      Sites like Indiagames.com have also launched a series of exclusive web and mobile IPL cricket games that are powered by Facebook Connect. IPL Indiagames T20 Fever is an online game where you can select friends and buy virtual versions of popular IPL players to build your own cricket teams, and then compete for a chance to become the next IPL Champion.



      IPL Indiagames T20 Fever can also be found on the iPhone, where people can use Facebook Connect for iPhone to build and manage their teams while on the go.

      Through our Facebook Connect Live Feed widget, fans can even have a real-time conversation with friends, other fans and cricket players. Stay tuned this Saturday for a live web chat with Dinesh Karthik, captain of the Delhi Daredevils, powered by Facebook and Livestream. Dinesh will be one of the first IPL players to chat live on Facebook with fans about his experiences at IPL and his views on the rest of the season.

      As someone who's experienced cricket firsthand in India, I'm excited that more people can share their passion for IPL and international cricket. Because of their authentic connections on Facebook, fans now can participate in the same heated "living-room" debates about the world's best bowlers, wicketkeepers, and team rivalries—regardless of where they are.


      Meenal, a manager on Facebook's international growth team, is patiently waiting for Team Bhavnagar.
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    • by Alex Huot on Thursday, February 11, 2010 at 10:27am
      The Vancouver 2010 Olympics open tomorrow for two weeks of international winter sports competition. On the eve of the opening ceremonies, we asked Alex Huot, head of social media for the International Olympic Committee, to discuss how the Olympics are not only bringing together athletes but also connecting fans through social media.


      My first exposure to the Olympics was in Montreal, Canada. It was 1976, and I was 8 years old. I remember watching the games with my father in the attic of our house that we had converted into a den.

      ...Buzz and excitement surrounded the Olympics in my parents' house. I didn't completely understand it then, but a few years later it all made sense.

      While following the Montreal Olympic Summer Games in 1976, I discovered that for the Athens-to-Ottawa stage of the torch relay the Olympic flame traveled by air--but not by plane. Instead, relay organizers placed in the flame a sensor used to detect ionized particles and turn them into coded impulses. Those impulses were transmitted by satellite to Ottawa, where they then activated a laser beam that duplicated the Olympic flame in Olympia, Greece.

      That's when the Olympics came to life for me.

      Technology has changed dramatically since 1976, but the magic of the Olympics has endured. When the Vancouver Winter Games open tomorrow, fans of the Olympics from every corner of the globe will be able to be part of the magic through social media.

      When I started managing social media for the International Olympic Committee (IOC) this year, I immediately saw the connection between the concept of a "fan" on Facebook and the long-standing fans of the Olympic Games. Just as the Olympic rings are universally recognized, so too is the concept of a "fan" of Olympic sports.

      The IOC launched the official Olympic Games Page on Facebook in January, and it since has grown to nearly one million fans. Through the page, you can stay updated on activities and events at the Games, while sharing your own stories about what the Olympics mean to you. You'll even be able to stay updated on future games even after this year's Winter Olympics end.

      Our fans on Facebook even helped to create an Olympic pin inspired by their passion. Inscribed with the Olympic rings and the phrase, "I am a fan," the pins are available only to these fans.
      The Olympic Games Page is just one of many ways people can connect with the games in Vancouver. Others include:
      • Becoming a fan of athletes and Olympic teams: More than 200 athletes and Olympic teams are on Facebook, ranging from country and sport teams such as the Swiss Olympic Team and U.S. Figure Skating to Canadian bobsledder Justin Kripps and U.S. snowboarder Shaun White. They are sharing everything from personal photos to status updates about their preparations and their excitement upon arriving in Vancouver. Once you're a fan, you can post your own well wishes and questions directly to your favorite teams and athletes.

      • Playing the Vancouver 2010 Official Minigame: This game, available on the web and as an application on Facebook, lets you compete virtually in such events as snowboard cross, giant slalom and ski jumping as you prepare to watch the real thing from Vancouver.

      • Sharing photos: The IOC is inviting fans of the Games who will be in the Vancouver area during the Olympics to share their photos of the action through The Olympic Games Facebook Page. The IOC will then will pick the best photos, awarding the winners with free tickets to events and sharing the images on olympic.org and vancouver2010.com.

      It is clear that without fans the Olympic Games would not be the same. By bringing together the more than 2,000 athletes and millions of spectators in Vancouver with 400 million people on Facebook, we think the 2010 Winter Games could be the most magical yet.


      Alex thinks that without fans the Olympic Games would be a lonely place.
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    • by Melissa Luu-Van on Friday, March 13, 2009 at 9:25am

      Every spring, I can't wait for the start of March Madness. This popular U.S. college basketball tournament brings out the competitiveness of me and my friends as we fill out brackets with our predictions for winning teams. Starting in 2006, we brought the tradition to Facebook by using the first brackets application to organize and share all of our picks online. Since then, the number of ways to connect over the 63-game NCAA basketball tournament have only increased.

      This year, you can use a number of Platform applications to compete with your... friends' predictions. On Selection Sunday, March 15, find out which teams will face off in their quest to be the champion, and check out any of the following apps to get started:

      Melissa is sad that Stanford didn't make the tournament this year but will be watching all 63 games alongside her Facebook friends. Go Pac-10!
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