• by Melody Quintana on Friday, August 6, 2010 at 10:55am
      The following is part of our series, Facebook Tips, which answers some of the most commonly asked questions about using Facebook. While we hope these tips are informative, we are unable to answer individual questions on this blog. Visit the Help Center for more information about any topics we cover.


      Last time I checked, I had 845 Facebook friends. That's a lot of people with news to share, but Facebook's home page can organize these stories for me into two easy-to-follow views of my News Feed—a summary of some of the top stories called "Top News..." and a live feed of all stories called "Most Recent." Here's how the two views work:


      Top News


      If you haven't logged onto Facebook in a while, your home page will default to this view.

      Top News shows popular stories from your favorite friends and Pages, many of which have gained lots of attention since the last time you checked. In this view, you might find out about an old friend becoming engaged or see a hilarious video that your sister posted and that tons of your friends liked.

      Since Top News is based on an algorithm, it uses factors such as how many friends are commenting on a post to aggregate content that you'll find interesting. It displays stories based on their relevance, rather than in chronological order.

      Most Recent


      Switch over to the Most Recent view to see all updates from your friends. This view of News Feed also constantly refreshes itself so that you can catch the latest updates.

      You might score a free treat by stumbling on a daily update from Sprinkles Cupcakes, meet up with a friend who posts an update about getting lunch at your favorite deli right now or be the first to find out that U2 concert tickets are on sale. Many of these are stories that you may not have seen in Top News.

      The Most Recent view shows updates from as many as 250 friends and Facebook Pages. If you have more connections, you can adjust the number to have more friends and Pages appear in Most Recent by clicking "Edit Options" at the bottom of your News Feed.

      Don't forget: If there's ever a person, Page or story type that you don't care to see in either of your feeds, you can prevent them from appearing in your News Feed by hovering over the story and clicking the "Hide" button that shows up to the right. If you want to unhide them, click "Edit Options" at the bottom of your News Feed and choose the friends or Pages you want to see updates from again.



      Between your Top News and Most Recent feeds, you'll always be in the loop about news from your friends that matters the most to you.


      Melody Quintana, a specialist on Facebook's user operations team, saw a photo of her newborn cousin for the first time in her Top News.
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    • by Jing Chen on Thursday, February 4, 2010 at 6:46pm

      Over the past few months, we've been testing several different designs of the home page to improve navigation to and discovery of commonly used features. Today, we started rolling out the most recent navigation updates to help you find what you are looking for on Facebook. Now from the top and left menus you can quickly get to what's new and important.


      ...

      Stay Updated from the Top Menu


      In the top menu, you will find your newest notifications, requests and messages. For example, when you receive a Facebook notification about someone writing on your Wall or tagging you in a photo, you'll see a red bubble appear in the left-hand corner near the search bar. When you click on the icon, you'll see a drop-down menu with your most recent notifications.

      Notifications drop-down menu

      The Home and Profile links can now be found in the top-right corner along with your Account menu, which includes your privacy settings and the ability to log out.


      Discover Content from the Left Menu


      The left menu has been organized to make it easier for you to communicate with and discover content from your friends. You can now access your messages and other core features all in one place, to the left of your News Feed.

      With the Photos dashboard you can browse recent photos of your friends, and the Events dashboard lists your upcoming events along with events your friends are attending. The Friends dashboard will help you find friends, see which of your friends have recently updated their profiles and filter your News Feed by Friend Lists you may have already created.

      Photos dashboard

      We have also made Chat more prominent by showing you a list of some of your online friends in the left-hand menu. This list is not comprehensive, but includes people who you communicate with frequently. To see a list of all of your online friends, you can open the Chat bar in the bottom right-hand corner or click "See All" at the bottom of your left-hand menu.


      Interact with Games and Applications


      We're making it easier for you to find and interact with applications and discover new ones, with the new Applications and Games dashboards, accessible via the "Applications" and "Games" links on the home page. The dashboards will surface the applications you've interacted with most recently as well as your most recent application activity and your friends' activity.

      You will also start to see counters next to the applications you have bookmarked on your home page. Counters will notify you when you have a specific action to take, so that you never miss your turn in a game or an update from a friend in an application.

      You can bookmark your favorite applications using the "Add Bookmark" button in an application, and then you'll have one-click access to them from the left-hand menu beneath the Applications and Games dashboards. Click the "More" link to see all of your newest bookmarks.

      Games dashboard

      Another way to receive personalized updates from applications will be in the Applications and Games dashboards. News items will appear alongside applications in the dashboards with actions such as "Clean Stinky" in Pet Society or "Joe just beat your high score!" in Bejeweled Blitz.

      We think sharing information about the applications you use enriches the shared experience between you and your friends. At the same time, we feel strongly that control is an important element of any information sharing on Facebook. That's why these features are launching with an entirely new privacy setting.

      If you would rather not have your recent application activity visible in the dashboards to your friends, you can change this through your Privacy settings . We're also working on a more granular set of controls for specific applications, so that you can turn off activity for certain applications while leaving it on for others. We'll have more information to share on this soon.

      We hope the simplified design of the home page will make it easy for you to stay connected with the people, applications and activities that matter the most to you. To learn more about the new design, check out the site tour.


      Jing, a Facebook engineer, is moving fast around the site.
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    • by Malorie Lucich on Friday, January 29, 2010 at 11:03am
      UPDATE on Friday, Feb. 5: We've updated the second image showing the display of a "News" list to reflect the new home page navigation. You can continue to use your Friend Lists, such as a "News" list, to filter your home page view by clicking "Friends" from the left-side menu. Once you're on the Friends page, you can view, create and edit lists.


      A few weeks ago, I was working from home when my News Feed suddenly became inundated with status updates about a small earthquake that briefly shook near Facebook's headquarters in Palo Alto, Calif.... Though I was only about 40 miles away, I didn't feel the quake but still heard about it as it happened thanks to the posts of my friends and coworkers. My News Feed became my source of news before any outlet had a chance to cover the event.

      As news quickly travels, your friends are often the best filters you have for surfacing meaningful news. They are how I heard about Michael Jackson's death, President Obama's Nobel Peace Prize and even "Balloon Boy."

      Whether it's a minor event like the small earthquake in the Bay Area or something as life-altering as the recent tragedy in Haiti, you can turn to Facebook to share news, connect with news outlets and discuss current events with others. The news you read on Facebook can be as diverse as the friends and news media you connect with.



      When the earthquake hit Haiti, victims in the area, news affiliates and people around the world used Facebook to learn what was happening, connect with loved ones and quickly disseminate information. ABCNews.com and France 24 added Facebook live stream boxes to their sites to enable people to share their feelings on the disaster and relief efforts, and publish it back to their Facebook status. Meanwhile, The New York Times created a special Facebook Page dedicated to Haiti coverage, resources and updates from their reporters on the ground.


      Clearing the Clutter


      In this era of social news, information is more ubiquitous than ever before and the rate at which we consume and share news has never been quicker. Your friends on Facebook help you cut through the clutter so you can read what's most relevant to you, discover new items and carry on thoughtful discussions.

      Just as your friends can post news throughout the day, so do many news outlets. By connecting with their Facebook Pages, you can stay updated and interact with outlets such as The New York Times, The Guardian and CNN, and directly with reporters and anchors such as Katie Couric of the CBS Evening News and CNBC's Nicole Lapin.

      At any given time, the news on your home page can consist of celebrity gossip posted by your sister, sports scores from the ESPN Page, and a political debate among your friends as they cite their favorite blogs. With so much information at your fingertips on one site, Facebook can serve as your personalized news channel.

      You can even create a "News" list to filter news-oriented Pages into one view on your News Feed. Simply add relevant Pages to the list, just as you would with a friends list. The next time you sign on to Facebook, you can click the "News" filter to see stories from all of the news outlets of which you've become a fan.

      Updated image of a "News" list filter.

      Connecting with News Everywhere


      In addition to reading news on Facebook, you can share news with your friends on external sites with Facebook Connect. Outlets like The Huffington Post, The Washington Post, USA Today and countless blogs have become more social by adding Facebook Connect to their websites and iPhone applications. You can sign in with your Facebook login to see what articles your friends are reading and comment on articles with your authentic identity.

      Startups are also using the power of Facebook Connect to provide social news experiences. Daily Perfect is a personalized news website that you can sign into with Facebook Connect, and it will deliver news tailored to you based on your Facebook profile. For example, I've included in my Facebook profile that my interests are "San Francisco," "technology" and "religion," and Daily Perfect surfaces current affairs related to those interests.

      Join the cycle of sharing news with your friends on Facebook and off by posting news, commenting on the links your friends post, and checking out news organizations that are using Facebook Connect or have created Facebook Pages to build a well-rounded collection of news for yourself.

      For more examples of how news organizations are using Facebook, become a fan of the News on Facebook.


      Malorie is reading her friends' thoughts on the recent State of the Union address on Facebook.
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    • by Raylene Yung on Friday, October 23, 2009 at 10:00am

      At Facebook, one of our main priorities is helping you stay on top of what is going on with the people and things you care about most. That's why today we are beginning to roll out some changes to the home page that simplify your experience by offering two views of News Feed: a summary view of the most interesting activity that's happened in the last day and a real-time view that shows you what is happening right now.

      You will be able to catch up on what you may have missed while you were away from Facebook and then easily switch to the... real-time stream when you want to see posts as soon as they're shared. Here's how it works:

      News Feed
      When you log into Facebook, you'll see the most interesting things that happened in the last day in the "News Feed" view. News Feed picks stories that we think you'll enjoy based on a variety of factors including how many friends have liked and commented on it and how likely you are to interact with that story.

      Live Feed
      Once you've caught up on what you missed, you can click through to "Live Feed" to see what's happening right now. As long as you remain logged into Facebook, you'll continue to see posts and activity from your friends in real-time. You can edit what appears in this view by clicking "Edit Options" at the bottom of the home page.

      Why We Made Changes
      This past March, we introduced a real-time feed in the central column of your home page so you could see everything your friends were sharing as soon as they shared it. We also included a Highlights section on the right-hand side so you could see the most interesting activity going on in your network.

      While seeing real-time activities is extremely valuable, we also want to be sure you don't miss other interesting content. After hearing feedback from many of you and exploring some new designs, we decided with today's changes to move what you used to see in Highlights from the right-hand side to the News Feed view in the main column so you can more easily engage with both views.

      We also added information back to News Feed that many of you have asked for, including when your friends have been tagged in photos or have become fans of Pages, in addition to when they RSVP for events or join groups and make new friends. We also made birthdays and events more visible in the right column of the home page.

      Some of you may ask why we are changing the home page again. Like you, we know it can be disruptive when things are moved around, but we hope that these changes make Facebook a more valuable experience for you. We put a lot of thought into all the changes we make to the site and do a lot of testing before releasing anything.

      As we design new products, we gather feedback by reading emails from users like you and testing ideas with small groups of users. After every change we make, we continue to gather feedback and iterate. Please take some time to play around with this new design, and check out our Help Center if you have any questions.


      Raylene, a Facebook engineer, hopes this blog post made its way into your News Feed.

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    • by Knot Pipatsrisawat on Monday, October 19, 2009 at 1:17pm

      Facebook Groups have long been a part of the Facebook experience as a way for people to organize and discuss particular issues of interest. However, until now, Group activities have been isolated to the group page and it was often difficult to find out what currently was going on within a group. We have received feedback from many of you saying that you want to know more about what is going on within your Facebook Groups, in the same way you know what is happening with your friends and other connections on the site — on your home page.

      ...Starting today, we're transforming Groups to make it easier for you to communicate with other members and create a smoother experience as you browse through Facebook. If you don't see the new design just yet, you will soon. We're currently testing it with a small percentage of people on the site and will roll it out to everyone in the coming days.

      First, we revamped the design for Groups so that they look similar to other parts of the site such as profiles and Pages. This means that groups will now have a Wall that summarizes all the recent activities of people within the group and a Publisher that enables members to share their content.

      Second, group activities, which previously only appeared in the group, will now be delivered to your News Feed. To ensure that you get the most interesting and relevant content from groups you've joined, you only will see stories when one of your friends posts within a group rather than when all members post. For example, you now will see a story when your friend uploads photos from a recent party at your high school alumni group or when one of your friends posts a message on the Wall of your pick-up soccer group saying that there is a special game this week.



      Interacting with Groups will become easier since you can follow the links to the content directly from the News Feed stories or make comments on these stories directly from your home page. You can choose to see only group-related stories on your home page by sorting by Groups from the filters on the left-hand side.

      Keep in mind that while Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.

      You can form a Facebook Group around any community you're connected to in your real life: book clubs, sports teams, churches, whatever you want. To date, there are over 45 million groups on the site. If you aren't a member of a group yet, search for one to join or start your own.


      Knot, a software engineering intern, is reading about his friends' group activities from his News Feed.

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    • by Kari Lee on Tuesday, June 16, 2009 at 7:26pm

      Today, we're beginning to test new versions of Facebook Search with a small group — just a fraction of a percent of the people on Facebook. Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook. Testing potential features is an important part of our product development process. These tests tell us if new features benefit people in the way we think they will, what we might do to make them even better, and in some instances, when we... need to go back to the drawing board.

      Those of you in the test group will see new layouts for search results that will continue to include people's profiles, Facebook Pages, groups and applications, and some entirely new Search features. With the test, you will be able to search your News Feed for the most recent status updates, photos, links, videos and notes being shared by your friends and the Facebook Pages of which you're a fan. You will also be able to search for status updates, posted links and notes in Search from people who have chosen to make their profile and content available to everyone. As always, you can control what content you're sharing by editing your privacy settings here.

      The people around us are a powerful source for finding information about new and interesting information — from the latest on last night's episode of "The Office" and suggestions on what to do for your next vacation to current events.

      I'm interested in the latest updates on the aftermath of the Iranian election. By entering the term "Iran" in the "Search" field in the upper-right corner of any page on Facebook, I will see up-to-the-minute results from my friends and the Facebook Pages of which I'm a fan, not to mention people who have chosen to make their profile and content available to everyone. I'm able to discover what blogs and news sources my friends are following, what my friends are saying about President Mahmoud Ahmadinejad and opposition candidate Mir-Hossein Mousavi, and how people in general are reacting to the election results.

      In the coming weeks, as we learn more from the different test versions of Search, we'll keep making improvements and may expand the test to more people.


      Kari, an engineer, is ready, set, start your Facebook Search engines.

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    • by Paul McDonald on Tuesday, June 2, 2009 at 3:14pm

      When we added regional networks to the site back in 2005, they provided a useful way for people to find and connect with the people around them. We've grown substantially since then, and today these networks too often represent large geographical areas—sometimes entire countries—that no longer accurately reflect people's real-world connections.

      To make the site easier to understand, we're taking the first step towards removing these regional networks, which you may have joined for your city, region or country. When this process is finished,... regional networks will no longer appear in your privacy settings. We think this will make the privacy options and controls we offer even clearer. You'll still be able to share content with larger groups of people by choosing the new "Everyone" option or by using a school or work network.



      Already, we've started removing regional networks as filters in News Feed. We found that few people were using the regional network filters, choosing filters for their schools, workplaces and Friend Lists instead to surface interesting and relevant information.

      Over the next few weeks, we'll be removing other uses for regional networks. If you've ever created a group or event and set it so that only members of a certain regional network could join, that group or event will now become open to everyone. If you're a group or event administrator, we'll notify you through a message at the top of the group or event page so you can change the access level if you want.

      For the 50 percent or so of people who have joined regional networks, we'll eventually be moving information about those networks to your profile so that you can still tell people where you live. If your regional network is a city, for example, it will be listed in the "Current City" field. If it's a region or country, it will be listed in a new "Current Region" field. This information will continue to appear in search results so that it's just as easy as before to find the people you know.

      We're glad that so many of you around the world have made Facebook a part of your lives, and we hope this change improves your experience on the site.


      Paul McDonald, an engineer, is saying goodbye to the Silicon Valley network.

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    • by Adam Hupp on Monday, May 4, 2009 at 12:16pm

      Since introducing the new home page, we've been working to make it easier for you to stay updated with your friends and connections. Your News Feed, in the center of your home page, offers you an updated stream of what's happening with them. Beginning today, that stream is going live.

      We've always focused the stream on real-time updates, but before today you needed to refresh your browser to see the most recent posts since logging in. The stream now updates automatically and gives you the option to view new posts with a prompt at the top of the... page immediately below the Publisher.



      If you click the prompt, all of the new stories will expand for you to view in your stream.



      We're rolling these changes out gradually, so they will be available to everyone soon.

      Your feedback played an important role in this change. Live updating for the stream was one of the most common requests we received for the home page, and we plan to keep making improvements. The best way to share your continued feedback is through the "submit feedback" link on the home page tour. We may add more ways for you to instantly update your stream in the future.


      Adam Hupp, an engineer working on the stream, thinks his friends' newest posts are refreshing.

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    • by Justin Bishop on Monday, April 27, 2009 at 9:35am
      UPDATE on Monday, April 27: The Facebook Desktop for Adobe AIR application is now available. You can install it here. Note: You must have Adobe AIR installed for the application to work. You can download Adobe AIR for free here.


      When you want to stay updated with your friends and other connections on Facebook, you can log into your home page to see a running timeline, or stream, of the information they're sharing. The more they share, the more you see in the stream and the more you learn about your connections. Starting today, you have the... option to access that same stream outside of Facebook.com.

      Now, you'll be able to view your stream and publish information into it from places you never could before — like your desktop computer or your mobile phone. Your stream will appear just as it does on Facebook.com and maintain the same privacy settings. We believe that the ability to see more and more of what is happening around you will lead to greater openness and transparency.

      To make this work, we released new technology for developers so they can offer this option to you on other websites and applications. We work closely with third-party developers to enable intriguing and meaningful experiences both on and off Facebook.com. Since we launched Facebook Platform in 2007, developers have created 10s of thousands of applications to help you connect and share with your friends in interesting ways — whether by playing a social game, discovering new books or creating group greeting cards.

      Last year, we announced Facebook Connect to make it easy for you to take your online identity with you across the Web and share what you do online with your friends back on Facebook by publishing your actions to the stream. Today's announcement is an extension of that by making it easy for you to interact with your stream from anywhere.

      We've already worked with a few developers to build some of these new experiences for you to try out, and we've created one ourselves, as well. Beginning later today, you'll be able to find these and future applications in the Facebook Application Directory under "For Your Desktop."

      For instance, you'll be able to install Facebook Desktop for Adobe AIR and connect using your Facebook account.



      Then, you'll receive two prompts: the first to give permission for the application to access your News Feed and Wall and the second to give permission to publish posts and comments.



      From there, you'll be able to interact with your stream just as you would on Facebook but directly from your desktop rather than through a browser. You'll be able to do all the same things you would normally do on Facebook, including view your friends' content and share information through the Publisher. You can even "Like" and comment on your friends' stories directly from your desktop.



      Be sure to also check out Seesmic's desktop application, which includes your stream from Facebook and adds feeds from other websites, too.



      In the coming months, you'll be able to interact with your stream on even more websites and through more applications, in ways we're only beginning to imagine.


      Justin, an engineer at Facebook, is getting his friends' latest updates and sharing information, all from his desktop.
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    • by Chris Cox on Tuesday, March 24, 2009 at 5:01pm

      Since we launched Facebook's home page design, we've received thousands of e-mails, Wall posts and comments from you along with direct feedback from all of our friends and family. If you've already given us feedback, thank you. Hearing what you have to say, whether criticism or praise, helps us build a product that serves you better.

      Whenever we build something new or tweak something old, our motivation is the same: to help you share with the people you care about and find out what's happening with them. Before we launch any new product, it... first must pass a process of design, development and testing with a more limited user audience. If those results are satisfactory, we then release it for all of you to use. We know that no amount of testing is as valuable as what you have to say. For this reason, we will always look to you, our users, to tell us what is working and what isn't so we can continually make improvements.

      Here are the top four things we've been hearing from all of you about the changes, and the areas where we're focusing on improvements immediately and over the next several weeks.

      Add more control and relevance in the stream
      One of the great parts of Facebook is the ability to share and consume different types of content, such as photos, videos and notes, all in one place. We've heard from you that you want even more variety and control in your stream, and for it to update automatically. Some specific improvements we're making are:

      • Live updating: One of the most common requests is the ability to see your stream update automatically. We will be adding the ability to turn on auto updating in the near future so you no longer need to refresh the page.
      • Photo tags: In order to surface more photos you might like to see, we'll be adding photos tagged of your friends to the stream. This will happen in the coming weeks.
      • More choices for applications: We've heard feedback that there is a lot of application content appearing in the stream. We will be giving you tools to control and reduce application content that your friends share into your stream.
      Currently, the content filters on the left screen allow you to select the types of content you would like to see. Over time, we'll continue to give you more control over what's in your main stream and how you consume it. We have the eventual goal of building filters that summarize this activity so you can see a more condensed view of what's been going on. We're also thinking about ways of filtering out some of the Wall posts and content directed to specific people to focus more on posts shared with everyone.

      See more Highlights
      Right now, we're making improvements to the Highlights section on the right-hand side of your home page. Highlights will update more frequently and will show you more content throughout the day to mirror more closely the content that the earlier News Feed provided.

      Find things more easily
      It's important that you are able to find everything you're interested in, or we're not succeeding in giving you the right level of control. We're currently working on a few design changes to help you find these things more easily, such as:
      • Moving requests to the top of the right column: Friend requests and event invites will be more prominent.
      • Easier way to create a Friends List filter: From the filters on the left, you will be able to create a new list of friends with which to filter the stream.
      Application bookmarks continue to live in the toolbar at the bottom left of the page. You can quickly access your groups, events and other favorite applications from the bottom bar on any page.

      Old vs. New
      Since Facebook started in 2004, we've been through several redesigns. Each was built with the intention of making it easier to share and understand what's going on with the people you care about. Redesigns are generally hard to manage, in part because change is always hard and in part because we may miss improvements that any individual user may like to see. We keep in mind that there are 175 million people on Facebook, and everyone uses the site differently. We listen to feedback from our users, data on how the site is used, and our intuitions as builders and designers to create the product that provides the best experience across the board.

      With the recent home page changes, we're trying to present the right balance between what's happening right now and what's interesting over a longer period of time. We realize that both are important and getting them both right is crucial for the product to work. In the last few weeks, you've seen us shift the main emphasis towards real-time conversations and updates as the entry point to Facebook. We're working hard to make this stream more valuable, and also to build out the richness and relevance of the Highlights section.

      Your feedback means a lot, and we sort through everything we receive. The best way to give us direct feedback—to ensure that we can consolidate it—is through the feedback link on the home page tour. In the meantime, thanks for your support.


      Chris Cox is Facebook's Director of Product.
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    • Topics: News Feed
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    • by Peter X. Deng on Wednesday, March 11, 2009 at 1:38pm

      Last week, we shared our philosophy behind the new updates and changes on Facebook to give you a better understanding of why we make certain product decisions. We explained how we've been mapping out the Social Graph, or the network of connections that exist in the world, by enabling you to share with everyone and everything you care about. As more and more is shared, we want you to be able to find out everything that is going on in the world around you at any given moment, or shape the stream of information most relevant to you.

      We set up a ...tour on Facebook for you to learn more about the product changes and to give you a way to offer feedback. We received over 30,000 emails, and want to thank all of you who wrote in to share your opinions. Today, we are beginning to roll out the new home page. The update will happen slowly, so everyone should have the new home page over the coming days.



      We think you'll find that the new home page makes it even easier for you to create content and receive real-time updates from the people and connections you have on Facebook. It also gives you even more control over who and what you see in your stream by offering new filters. Below are some of the features we're most excited about.


      Real-Time Stream

      The biggest part of the new home page is your improved News Feed, or the stream of content that's most relevant to you. The stream lets you know what's happening right now in your world by showing you everything your friends and other connections, such as celebrities, athletes and politicians, are sharing. The stream also makes it simple for you to comment on content and participate in conversations in real-time.

      The Publisher

      One of the important things to remember about the stream is that you are a part of it. That's why an improved Publisher now sits on the top of the home page. It makes it easy to add your own status, links, photos, thoughts and more into the stream. The Publisher has been updated across the site, including on your profile. So anywhere you create content on Facebook, you will know it's going into the stream.

      Controlling Your Stream

      When you're reading the stream to keep up with friends, you'll see everything that's happening. Of course, you may be more interested in certain friends. You might have one friend who posts about local events while you live elsewhere in the country or the world, which is why the left hand column of the new home page is dedicated to filters. We built in some default filters based around location, people you connect with most often, and your existing Friend Lists. Creating new Friend List filters or modifying old ones is easy from the Friends page. You can also filter the stream to show you posts from specific applications.

      Discovering Content

      The final piece of the new home page is the Highlights section. Highlights shows you what's happening over a longer period of time—as opposed to the stream, which shows you what's happening right now. This section will feature photos, notes and other content you probably don't want to miss: events lots of your friends are attending, links many people have commented on, public profiles your friends connect to and so on. Birthday notifications and pokes will be in this section, as well.



      To keep the design consistent across the site, you'll also notice that your profile will look a little different and more like the home page. The main difference is that your profile picture now appears beside the posts on the Wall tab.

      If you have any questions, check out our Help Center, or take the tour. And please keep the feedback coming—we want to hear what you think.


      Peter Deng, a product manager, is watching content from his friends stream by on the Facebook home page.

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    • by Mark Zuckerberg on Wednesday, March 4, 2009 at 12:17pm

      Over the past five years, Facebook has evolved to make sharing information more efficient and to give people more control. This year, we are going to continue making the flow of information even faster and more customized to those you want to connect and communicate with, no matter how broadly or privately. To give you a framework for how we're thinking about these upcoming changes, it's important to understand how Facebook has developed and where we're heading.

      The Social Graph and The Stream

      When we started Facebook in 2004, it was just a basic... directory with some names, interests, contact information and a profile picture. If you wanted to find out about a friend's updates, you had to check your friend list for updated profiles and visit each friend's profile to see what had changed. This worked because people didn't change their profiles too often. Over time we added photos, videos, groups and events, and people started sharing more and more information. So in 2006, we launched News Feed, which highlighted for you the most interesting updates from your friends on your home page. It helped you understand everything that was going on.

      As more and more information flows through Facebook, the need for people to easily discover the most recent and relevant content has grown. That's why when we redesigned the profile last year, we focused on the Wall—the stream of information telling you what is going on with a person—rather than the previous profile style of boxes containing unchanging information. This was a big step in our evolution because it moved Facebook in the direction of helping people share immediate experiences with one another: a thought, a status, a photo, a note, a feeling.

      In 2007, we popularized the term Social Graph to describe how Facebook maps out people's connections. The idea is that these connections—whether friendships, affiliations or interests—exist already in the real world, and all we're trying to do is map them out. We believe that connecting people to their friends is just the beginning, and we're working hard on making Facebook a place for people to connect with and keep track of all the interests in their lives.

      We think that as it becomes easier to connect and share across the social graph, people—as well as companies, governments and other organizations—will share more information about what is happening with them. As this happens, the world will become more open and people will have a better understanding of everything that is going on around them.

      One way to think about this is as a timeline—or a stream. As people share more, the timeline gets filled in more and more with what is happening with everything you're connected to. The pace of updates accelerates. This creates a continuous stream of information that delivers a deeper understanding for everyone participating in it. As this happens, people will no longer come to Facebook to consume a particular piece or type of content, but to consume and participate in the stream itself.

      In order to make this a reality, we must build Facebook to give everyone the power to share anything they want and connect with anyone they want. The way we're doing that is to first extend people's ability to connect with everything that interests them, and to give people a way to get updates from all of these connections. Then, we're going to increase the pace of the stream, so you can immediately see what is going on around you.

      What's New Today

      Starting today, we are announcing new profiles for public figures and organizations. Once called Pages, these new profiles will now begin looking and functioning just like user profiles. Just as you connect with friends on Facebook, you can now connect and communicate with celebrities, musicians, politicians and organizations. These folks will now be able to share status updates, videos, photos or anything else they want, in the same way your friends can already. You'll be able to keep up with all of their activity in your News Feed. This means that you can find out that Oprah is reading a book backstage before a show, CNN posted a breaking story or U2 is working on a new song, just as you would see that your friend uploaded new photos from her trip to Europe.

      We're also going to make some changes to the home page. The new home page will let you see everything that's shared by your friends and connections as it happens. It will also provide you more control by letting you choose exactly who you see among the people and things you are connected to. You can decide you no longer want to get updates from your old friend from high school who you rarely talk to, or you can filter the stream to only see updates about your family members. And now, if you want, you can read what President Obama is saying on the same page as your best friend. You can find out what it is your mother, your high school classmate or President Obama are doing, thinking and sharing right now just by logging into Facebook.

      We'll begin rolling out the new home page next week, so please check out our home page tour to see the new design and let us know what you think about it. This is an exciting move for us and we have more coming, so keep an eye on the blog for more updates about upcoming products.

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    • by Mark Zuckerberg on Tuesday, September 5, 2006 at 10:45pm

      We've been getting a lot of feedback about Mini-Feed and News Feed. We think they are great products, but we know that many of you are not immediate fans, and have found them overwhelming and cluttered. Other people are concerned that non-friends can see too much about them. We are listening to all your suggestions about how to improve the product; it's brand new and still evolving.

      We're not oblivious of the Facebook groups popping up about this (by the way, Ruchi is not the devil). And we agree, stalking isn't cool; but being able to know... what's going on in your friends' lives is. This is information people used to dig for on a daily basis, nicely reorganized and summarized so people can learn about the people they care about. You don't miss the photo album about your friend's trip to Nepal. Maybe if your friends are all going to a party, you want to know so you can go too. Facebook is about real connections to actual friends, so the stories coming in are of interest to the people receiving them, since they are significant to the person creating them.

      We didn't take away any privacy options. [Your privacy options remain the same.] The privacy rules haven't changed. None of your information is visible to anyone who couldn't see it before the changes. If you turned off your wall to non-friends, no one who is not your friend will be able to see a post on your wall. Your friends can still see it; it hasn't changed. Secret groups and secret events remain secret from other people. Pokes and messages remain as private interactions. Nothing you do is being broadcast; rather, it is being shared with people who care about what you do—your friends.

      We're going to continue to improve Facebook, and we want you to be part of that process. Test out the products and continue to provide us feedback. Use your privacy settings so you can feel most comfortable using the site.

      We hear you, and we appreciate the feedback.

      Stay tuned... Mark

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    • Topics: News Feed
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    • by Ruchi Sanghvi on Tuesday, September 5, 2006 at 1:03am
      You can now see the latest happenings from your social circles on Facebook with News Feed on your homepage.
      You've probably noticed that Facebook looks different today. We've added two cool features: News Feed, which appears on your homepage, and Mini-Feed, which appears in each person's profile.

      News Feed highlights what's happening in your social circles on Facebook. It updates a personalized list of news stories throughout the day, so you'll know when Mark adds Britney Spears to his Favorites or when your crush is single again. Now, whenever... you log in, you'll get the latest headlines generated by the activity of your friends and social groups.

      Mini-Feed is a new part of the profile that shows all the latest stuff someone has added on Facebook.
      Mini-Feed is similar, except that it centers around one person. Each person's Mini-Feed shows what has changed recently in their profile and what content (notes, photos, etc.) they've added. Check out your own Mini-Feed; if there are any stories you don't like, you can remove them from your profile.

      News Feed and Mini-Feed are a different way of looking at the news about your friends, but they do not give out any information that wasn't already visible. Your privacy settings remain the same – the people who couldn't see your info before still can't see it now.

      These features are not only different from anything we've had on Facebook before, but they're quite unlike anything you can find on the web. We hope these changes help you stay more up to date on your friends' lives.


      Ruchi Sanghvi is the product manager for Feed.
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    • Topics: News Feed
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