• by Matt Kelly on Wednesday, December 15, 2010 at 10:00am

      We've all been there—spending hours in front of the TV, getting lost clicking through hundreds of channels, just to realize that you haven't really watched anything at all. The best way to stay out of the TV weeds is to get recommendations from your friends, who can help answer the age-old question, "What's on tonight?"

       

      Today, we're announcing a partnership with Clicker, an Internet television guide, to help you instantly discover new shows based on what you and your friends have liked on Facebook and other websites. Now you can spend less... time channel surfing and more time socializing—no remotes, listings or passwords required.

       

      When you first arrive at Clicker, you'll see TV recommendations based on the shows you've added to your Facebook profile and the shows your friends like.  For example, if five of your friends like "Glee," it could be surfaced as a show you might also enjoy.

       

       

      The more TV shows you like on Facebook and other websites with the Like button, the better your recommendations will get on Clicker.  As you take more actions on the site, such as clicking the Like button or Clicker's own "Love it," "Don't" or "Watching" buttons, your recommendations will become stronger.

       

      When you find shows that interest you, click through to watch them on the websites that host the content. You'll also have the option to share them with your friends on Facebook by leaving a comment or clicking the Like button.

       

      Clicker joins our other instant personalization partners, which use the public parts of your profile and your list of friends to tailor your experience on partner websites just for you. Learn more about instant personalization.

       

      Tune in at Clicker.com and see what's waiting for you. Cheers!

       

       

      Matt Kelly, a partner engineer at Facebook, is wondering how many TV references you caught in this blog post.

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    • by Ethan Beard on Thursday, October 14, 2010 at 7:12am

      Few things are better than connecting with friends and family, especially when you're far apart. Skype provides a great way to communicate with people no matter where they are. And starting today, it's also making it easier for you to connect with your Facebook friends.

       

      When you install the new Skype version 5.0 for Windows and sign in with Facebook, you can easily call or SMS your friends. You also can check out your News Feed, update your status, and like and comment on posts directly within Skype.

      ...

       

      We're working with companies such as Skype to make it easy to find your friends anytime you want to connect. Try out the new Skype with your friends.

       

       

      Ethan, director of Facebook Developer Network, just spoke with an old college friend, who lives in New York, on Skype.

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    • Topics: Platform
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    • by Bret Taylor on Wednesday, October 13, 2010 at 12:05pm

      UPDATE on Tuesday, May 24: Bing has rolled out their social search features more broadly. Now more people can see what their friends have liked when searching on Bing.com. Learn more about the new features here and go to bing.com to check it out for yourself.

       

      Search is about finding information to help you make decisions. Every day, most of us make decisions with input from people we trust. I ask people I work with where to find the best coffee in town; I ask my parents whether I should buy a house; I talk to my friends about the best fall... television shows.

       

      Today, we're partnering with Bing to give you a way to bring your friends' recommendations to online search. Your friends have liked lots of things all over the web, and now instead of stumbling across a new movie or having to look at a friend's profile to see which restaurants they like, we're bringing everything together in one place.

       

      When you search for something on Bing or in web results on Facebook (powered by Bing), you'll be able to see your friends' faces next to web pages they've liked. So, you can lean on friends to figure out the best websites for your search.

       

       

      In addition, we're providing improved people search results on Bing, making it easier to find old friends or connect with new ones.  Now when you search on Bing, rather than showing you all the Matthew Kims out there, Bing finds and provides the results most relevant to you based on your Facebook connections—those with whom you have mutual friends will now show up first.  Bing is also making more prominent the ability to add these people as friends on Facebook directly from Bing.

       

       

      Over the coming weeks, we'll be rolling this feature out in the U.S. As you and your friends like more things across the web, Bing search will become more social and useful for you.  

       

      Learn more about our Instant Personalization program and Bing's new features. You can also become a fan of Bing on Facebook for the latest updates.

       

       

       

      Bret, Facebook's chief technology officer, is looking forward to more easily finding the websites which his friends and family recommend.

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    • Topics: Search, Platform
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    • by Mark Zuckerberg on Wednesday, October 6, 2010 at 11:13am

      The biggest problem in social networking is helping you easily interact with your friends and share information in lots of different contexts.

       

      For example, you might want to share photos from a family vacation with just your family, send a video from a party to just the people who were there, invite coworkers to an office event, play a game with a few friends, or use a running website with your friends who like jogging.

      ...

       

      We've long heard that people would find Facebook more useful if it were easier to connect with smaller groups of their friends instead of always sharing with everyone they know. For some it's their immediate family and for others it's their fantasy football league, but the common concern is always some variant of, "I'd share this thing, but I don't want to bother 250 people. Or my grandmother. Or my boss."

       

      Until now, Facebook has made it easy to share with all of your friends or with everyone, but there hasn't been a simple way to create and maintain a space for sharing with the small communities of people in your life, like your roommates, classmates, co-workers and family.

       

      We set out to build a solution that could help you map out all of your communities, that would be simple enough that everyone would use it and that would be deeply integrated across Facebook and applications so you can communicate with your different groups in lots of different ways.

       

      We approached this problem as primarily a social one. Rather than asking all of you to classify how you know all of your friends, or programming machines to guess which sets of people are likely cohorts, we're offering something that's as simple as inviting your best friends over for dinner. And we think it will change the way you use Facebook and the web.

       

      Today we're announcing a completely overhauled, brand new version of Groups. It's a simple way to stay up to date with small groups of your friends and to share things with only them in a private space. The default setting is Closed, which means only members see what's going on in a group.

       

      From this space, you can quickly post photos, make plans and keep up with ongoing conversations. You can also group chat with members who are online right now. You can even use each group as an email list to quickly share things when you're not on Facebook. The net effect is your whole experience is organized around spaces of the people you care most about.

       

      I'm also excited to share a couple of other new things we've been working on that will give you more control and make it easier to stay connected no matter what you're trying to do.

       

      First, we've built an easy way to quickly download to your computer everything you've ever posted on Facebook and all your correspondences with friends: your messages, Wall posts, photos, status updates and profile information.

       

      If you want a copy of the information you've put on Facebook for any reason, you can click a link and easily get a copy of all of it in a single download. To protect your information, this feature is only available after confirming your password and answering appropriate security questions. We'll begin rolling out this feature to people later today, and you'll find it under your account settings.

       

      Second, we're launching a new dashboard to give you visibility into how applications use your data to personalize your experience. As you start having more social and personalized experiences across the web, it's important that you can verify exactly how other sites are using your information to make your experience better.

       

      As this rolls out, in your Facebook privacy settings, you will have a single view of all the applications you've authorized and what data they use. You can also see in detail when they last accessed your data. You can change the settings for an application to make less information available to it, or you can even remove it completely.

       

      We've heard loud and clear that you want more control over what you share on Facebook—to manage exactly who sees it and to understand exactly where it goes. With this new Groups experience and the other tools we're rolling out today, we're taking a few important steps forward towards giving you precise controls. We hope these tools bring you more confidence as you share things on Facebook, and that your experience grows richer and more real as a result.


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    • by Fran Larkin on Monday, September 27, 2010 at 9:07am

      While it's rare we read together, reading can be social. People share articles on Facebook, form book clubs, get book recommendations from friends, and debate and discuss news stories. Now Scribd, a social reading and publishing site, is making it easier to find great reads through the help of your friends.  

       

      Starting today, when you visit Scribd while logged into Facebook, you will see personalized reading recommendations based on what your friends are sharing and on your Facebook likes and interests. And when you find something that you... enjoy, with a simple click of the Like button, you can quickly and easily share it with your friends. Through instant personalization, Scribd will use the public information you share with your friends on Facebook to personalize your reading experience. You can learn more about the instant personalization program here.

       

      People share more than 55,000 items on Scribd every day, including teachers disseminating class materials, authors publishing books, friends exchanging recipes and hobbyists discovering antique manuals. Now you and your friends can take your Facebook experience to Scribd to read and share documents together.

       

       

       

      Fran, a Facebook Platform product marketing manager, is uploading a PDF of this blog post to Scribd.


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    • Topics: Platform
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    • by Bret Taylor on Wednesday, June 30, 2010 at 10:22am

      Last month, we announced a number of changes to make privacy simpler and to give you more control over the information you share with other people. Today, we're taking the next step by providing more transparency and control over the information you share with third-party applications and websites with a new, simpler application authorization process.

      The majority of people on Facebook actively interact with applications and Facebook-integrated websites every month. In order for these applications and websites to provide social and customized... experiences, they need to know a little bit about you. We understand, however, that it's important that you also have control over what you're sharing. With this new authorization process, when you log into an application with your Facebook account, the application will only be able to access the public parts of your profile by default. To access the private sections of your profile, the application has to explicitly ask for your permission.

      For example, JibJab is an interactive greeting card website that needs access to my photos and my friends' birthdays and photos so I can create personalized greeting cards. Based on the new model, JibJab must specifically ask for that information.

      Example of a permissions request from JibJab.com, a Facebook-integrated website.


      First announced in August 2009 as part of our work with the Office of the Privacy Commissioner in Canada, and introduced in April, this new permissions box will pop up whenever you install a new application or first log in to an external website with your Facebook account.

      As before, all applications you authorize can access your basic information—your name, profile picture, gender and networks. This is information that is publicly available on Facebook to make it easy for your friends to find you, and in this case, to help you get started quickly with applications. You can always control which information you want to keep private through your privacy settings page, and you can remove applications from your application settings page at any time. You can also control which information your friends can share with the applications they use.

      These improvements reflect two core Facebook beliefs: first, your data belongs to you; second, it should be easy to control what you share. If at any point you ask a developer to remove the data you've granted them access to, we require that that they delete this information. For more information, visit our Help Center.


      Bret, Facebook's CTO, is granting Causes the ability to post updates to his Wall so he can share his favorite organizations from the application with friends.

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    • by Monica Horak on Friday, June 18, 2010 at 10:58am

      We recently launched simplified privacy settings in response to feedback that certain Facebook settings had become too complicated. We hope that most of you have had a chance to check them out and find the ones that are right for you as you share and connect with your friends and people around you.

      As we rolled out the new settings, we asked you to share feedback about them and ask questions about how privacy works on Facebook. Many of you did, and we wanted to share the answers to some of your most common questions.

      We're also continuing our "...Learn More" video series that offers tutorials on Facebook privacy settings. Today, we've launched the third video. Watch it to learn more about the controls for applications and websites:




      What does the padlock next to the status update mean? Do you have to click on it every time you post something?


      Clicking on the padlock reveals the default privacy setting for the post you're about to make, and it allows you to choose the privacy setting for that post. You do not need to click the padlock every time you post something, but only when you want to target what you're posting to a different set of people than your default setting. Clicking on the padlock from the Publisher on your home page or profile when you post an item enables you to customize who sees that specific status update, photo, link or video.

      Click the lock icon to choose who can see a post: everyone, friends of friends, friends only or select a customized setting. In the customized settings you can select specific people to include or exclude, as well as target the post to go to specific Friend Lists.

      When you publish from the Publisher without selecting the lock icon, the privacy setting for the content is your default for "My status, photos and posts." With our simplified controls, you can set the default for all of the content you share. Options for settings are friends only, friends of friends, everyone, recommended and customize settings from the main privacy settings page. If you select customize, you can set granular controls for different types of content.


      Are there privacy settings for malicious links and/or spam comments?


      Privacy settings aren't an effective way to block malicious links and spam, so instead we've built other defenses to combat phishing and malware. We have automated systems that work behind the scenes to detect and flag Facebook accounts that are likely to be compromised or sending spam. These systems look for unusual activity like lots of messages being sent in a short period of time or messages with links that are known to be bad, among other things.

      You can help us out too. Please refer to our Help Center to learn more about how to report anything that looks suspicious


      How does Facebook monitor content that compromises our security?


      Once we detect a phony message, we delete all instances of it across the site. We also block malicious links from being shared and work with third parties to get phishing and malware sites added to browser blacklists or taken down completely. People who've been affected go through a remediation process so they can reset their password and take other steps to secure their accounts. We also partnered with McAfee to provide you with trial anti-virus software and free virus scanning and removal.

      In addition to our automated systems and educational efforts, we have dedicated security and legal teams who are responsible to investigate spam, phishing and malware campaigns, and go after the people behind them.

      To combat these threats we need your help too. Check out tips about staying secure from the Facebook Security Page and outside experts, and our frequent posts on security on the Facebook blog.


      Are there privacy controls for parents over minors?


      We encourage parents to monitor their teenager's use of Facebook as they wish, but we do not make special controls available for them to do so. Instead, we encourage open communication between kids and their parents, including the sharing of user names and passwords if appropriate.

      Minors, anyone under 18, who use Facebook do have more restrictive privacy defaults than adults. Minors do not have public search listings created for them and the "Everyone" setting works differently for minors than it does for adults. When minors set information like photos or status updates to be visible to "Everyone," that information is actually only visible to their friends, friends of friends, and people in any verified school or work networks they have joined. The same is true for the "Send me messages" setting. The only exceptions are for the "Search for me on Facebook" and "Send me friend requests" controls, where if a minor has set those to "Everyone", the setting is treated the same as for adults.

      We invest significant resources to educate kids, parents and teachers about safe and responsible Internet. These include our recent partnership with the National PTA, our comprehensive Safety Center and our close collaboration with an advisory board of five leading safety organizations in North America and Europe.


      How does Facebook enable people to control the data they share with applications and websites?


      Facebook gives you two ways to controls what information you share with applications and websites: in permission dialogs that appear when you use applications and in the Applications, Games and Websites section, which you can find at the bottom of your privacy settings page.

      First, when you first use an application, you also are shown a permissions dialog box asking you if you authorize that application to access your information. This feature requires explicit permission before an application can access any data fields beyond your public information and provides you with more control than ever before.

      Secondly, you can control which information your friends share with the applications they use in the setting labeled "Info accessible through your friends" in the Applications, Games and Websites setting page, which you can find at the bottom of your privacy settings page. From the same page, we've also made it easier to turn off the instant personalization program, so that no information is shared with our current partner sites—Yelp, Pandora and Microsoft Docs—or any future ones. Finally, you now can completely turn off Platform applications and websites if you don't want any information shared with them, even information available to everyone.

      We welcome your feedback on our simplified privacy controls, so keep it coming by sharing your experiences at http://www.facebook.com/privacyfeedback. You also can receive ongoing updates on online privacy issues and tips by connecting with our new Facebook and Privacy page.


      Monica, an associate on Facebook's user operations team, encourages you to share more feedback.
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    • Topics: Platform, Privacy
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    • by Austin Haugen on Monday, April 26, 2010 at 11:17am

      We've had an amazing response to our announcements from last week as more and more people engage with social and personalized experiences on other websites and services. We've also heard many questions and wanted to answer the most common ones here to explain in more detail how a new set of tools—called social plugins—work.

      Using social plugins, websites everywhere can give you more ways to experience the web with your friends—from letting you form connections on these sites with your favorite movies or restaurants to showing you the most... popular content based on what is being shared among your friends. Rather than seeing popular stories, products or reviews from people you don't know, you'll now see content that matters to you the most—from your friends—prominently displayed.

      These new plugins, introduced on more than 75 sites and services last week, offer you the same control over what you can see and what you can share as you already have on Facebook. Our highest priority is to keep and build the trust of the more than 400 million people who use our service every month. To do so, we've developed powerful tools to give people control over what information they want to share, when they want to share it and with whom.

      For more information on some of the websites currently using social plugins, visit the Facebook Platform showcase. Answers to more questions are also available in our site tour and Help Center.


      What are social plugins?


      Social plugins are simple tools that can be "dropped" into any website to provide people with personalized and social experiences. As we announced previously, you will start noticing these new tools on other websites in a few different formats:
      • "Like" or "Recommend" buttons: Click to publicly share and connect with content you find interesting.


      • Activity Feed: What your friends are liking, commenting on or sharing on a site.


      • Recommendations: Most liked content among your friends on a site.

      How do the plugins work?


      While these buttons and boxes appear on other websites, the content populating them comes directly from Facebook. The plugins were designed so that the website you are visiting receives none of this information. These plugins should be seen as an extension of Facebook.

      You only see a personalized experience with your friends if you are logged into your Facebook account. If you are not already logged in, you will be prompted to log in to Facebook before you can use a plugin on another site.

      At a technical level, social plugins work when external websites put an iframe from Facebook.com on their site—as if they were agreeing to give Facebook some real estate on their website. If you are logged into Facebook, the Facebook iframe can recognize you and show personalized content within the plugin as if the visitor were on Facebook.com directly. Even though the iframe is not on Facebook, it is designed with all the privacy protections as if it were.


      What information about me does Facebook share with the websites hosting social plugins?


      None of your information—your name or profile information, what you like, who your friends are, what they have liked, what they recommend—is shared with the sites you visit with a plugin. Because they have given Facebook this "real estate" on their sites, they do not receive or interact with the information that is contained or transmitted there. Similarly, no personal information about your actions is provided to advertisers on Facebook.com or on the other site.


      How do I recognize a Facebook social plugin on another site?


      You'll recognize them by the branding in the footer that resembles similar features on Facebook—the "f" icon is next to the phrase, "Facebook social plugin." The phrase is a hyperlink to a landing page describing the product.


      What am I sharing when I click a Like or Recommend button on external websites?


      The Like and Recommend buttons on other sites work in a similar way to the "Share" buttons from Facebook and other services that you've likely seen on the web for years. These buttons enable you to publicly express your interest in some piece of content with a simple action, similar to how you might rate a restaurant or movie on a site today. Nothing happens unless you choose to click the buttons, and you must be logged into Facebook before you can use them.

      When you click "Like" or "Recommend," the button turns darker to indicate that you like or recommend something and are making a public connection to it. Back on Facebook, a story will post to your profile and may appear in your friends' News Feeds in the same way as if you had liked something on Facebook. You can click "Like" again if you wish to remove the like.

      Your likes and recommendations also may appear to your friends on the website where you clicked the button and elsewhere through other Facebook social plugins appearing on websites—such as Activity Feed or Recommendations. Some sites may also give you the option to add a comment when you like or recommend something.

      In some cases, when you create a connection to a real-world entity, such as a book, movie or athlete, your likes and recommendations become a part of your profile in the same way as the connections you make with Pages on Facebook. They will appear in your "Likes and Interests" section of your profile, and you may receive updates from that connection in News Feed.

      For more examples of how the Like buttons and other social plugins work on different sites, read our previous blog post.


      Will people beyond my friends see what I like or recommend?


      Yes, you should consider the likes and recommendations you choose to make to be public information, much like when you comment or write a review on any website today or connect with a public Facebook Page. Based on feedback we've received, though, we are updating the social plugins we announced last week—Like, Activity Feed and Recommendations—to only display your friends' names and profile pictures and to show the likes and recommendations from people who aren't your friends in an aggregated format ("10 people like this").

      When a like makes a connection in your profile, you can control who can see that in your Facebook profile by editing your "Friends, Tags and Connections" settings on your Privacy Settings page. Remember that even if you limit the visibility of a connection, it remains as public information and may appear in other places on Facebook.com or be accessed by applications and websites.

      Depending on the connection you made, you can remove a connection completely either by going to the "Info" tab of your profile and editing your "Likes and Interests," or by returning to the web page where you liked something and unliking it.


      Why do some of the things I like from other websites appear in my "Likes and Interests" section of my profile, while others don't?


      Social plugins are a common set of tools from Facebook to bring social and personalized experiences to other websites you visit. However, each website may choose to implement them in different ways.

      In some cases, your likes and recommendations become a part of your profile in the "Info" tab in the same way as the connections you make with Pages on Facebook. This occurs when you like or recommend a real-world entity, such as a book, movie or athlete, where it makes more sense to form a lasting relationship.


      Why do I see some of my friends' names and thumbnails of their profile pictures on other sites?


      Social plugins personalize your experience on others sites based on your Facebook friends. When one of your friends has chosen to like or recommend something on a site and you are logged into Facebook, you may see that fact appear along with a small thumbnail of your friend's profile picture.



      This is personalized just for you. Every Facebook user who comes to a site will have a different, personalized experience based on who they are friends with on Facebook. This is similar to how your home page on Facebook.com works, where you see a News Feed unique to your network of friends.


      Are there any new privacy controls for social plugins?


      These new features follow the same privacy settings as those we already had in place on Facebook. For example, you can control how information is shared on Facebook.com on your Privacy Settings page under "Posts by Me," and you can change which connections are visible on your profile under "Things I Like." For both, you can set controls to "Everyone," "Friends and Networks," "Friends of Friends," "Only Friends," or "Customize" to use Friend Lists or to include or exclude specific people.

      Remember that, even if you change your settings for what is shared or shown on Facebook, likes and recommendations made on other sites become publicly available information, similar to a public comment on a website. Only click the Like or Recommend buttons if you want to share your likes and recommendations publicly.


      How is this different from the "Log in with Facebook" or "Connect" features I see across the Web?


      If you want to interact more deeply with a website, on some sites you'll see ways to login or sign in to that site using your Facebook information. This capability has been available since July 2008 and was previously called Facebook Connect. It provides you with ways to share your information with other websites and find your friends. In these cases, you are establishing a relationship directly with these websites and sharing your information with them after you choose to sign in; this includes your data from social plugins.


      Why does a blue bar appear on some sites telling me it's being personalized by Facebook?


      Separate from our social plugins, we have established a small pilot program with an exclusive set of partners—Microsoft Docs.com, Pandora and Yelp—to offer personalized experiences as soon as you visit those services. These partners have been given access to public information on Facebook—such as names, friend lists and interests and likes—to personalize your experience when you're logged into Facebook and visit their sites.

      When you first visit any of these three partner sites while logged into Facebook, you'll see a blue bar appear at the top of the site letting you know that your experience is being personalized. You can learn more about it, remove the personalized experience or click "x" to remove the bar. If you don't want your experience personalized on this limited number of sites, you can opt out by going to "Application and Websites" on your Privacy Settings page and editing the "Instant Personalization" setting.



      These partners were carefully chosen, reviewed and are contractually required to respect people's privacy preferences. Additionally, they are required to provide an easy and prominent method for opting out directly from their website and to delete data if people choose to opt out.

      We hope you'll give these new social and personalized experiences a try to see what's possible when you're friends are with you on the web.


      Austin, a Facebook product manager, is helping you bring your friends with you around the web.
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    • by Austin Haugen on Wednesday, April 21, 2010 at 1:04pm
      UPDATE on Monday, April 26, 2010: Read our latest blog post for answers to your additional questions about personalized web tools.


      Published on Wednesday, April 21, 2010:
      Today, we're meeting with developers and entrepreneurs from around the world for our f8 conference to talk about new ways for people to connect with friends online and share what's important to them.
      ...
      Earlier we announced the next version of Facebook Platform that puts people at the center of the web. As part of that, you'll begin seeing more social and personalized experiences on other websites that are using the following new tools—called social plugins—that we introduced today:

      Like


      Already on Facebook, you can show your friends that you're interested in their status updates, photos and links by clicking "Like." In fact, the average user clicks "Like" on nine pieces of content each month.

      You'll begin seeing "Like," or in some cases "Recommend," buttons appearing on popular websites spanning a variety of industries, including NYTimes.com, IMDb, CNN.com, TIME.com, LIFE.com, Fandango, NHL.com, USA Networks, Levis.com, Univision and ABC.com.

      For example, if I like a pair of jeans on Levis.com, my action will be shared with my friends on Facebook, where they can comment on it. I can also see which of my friends like the jeans on Levis.com.


      In other cases, I may want to create a more lasting connection to something, such as a book, band or movie. So, if I like the movie "The Godfather" on IMDb, it will be added to my profile as an interest on my "Info" tab. Once the connection is made, "The Godfather" page can send me updates through News Feed, and it will appear in search results.

      If you decide you no longer like something, you can always remove the connection or "unlike" the content on the original site. You're always in control of the things you connect to or like.

      Activity Feed


      The Activity Feed surfaces the actions your friends are taking on a website. CNN.com is known for bringing you breaking news coverage, but imagine experiencing this news in a more personalized way, and seeing a stream of friends' activity.

      When you're logged into Facebook and visit CNN.com, you will instantly see the articles and topics your friends are sharing, recommending and commenting on via the Activity Feed.

      Recommendations


      Recommendations help make sites more relevant to you by highlighting content based on the top "Likes" across a site. Think of it as a people-powered "most popular" list. For example, if logged into Facebook, you can visit NHL.com and instantly see the articles, game summaries and NHL recaps people are liking and sharing with their friends most often, in real time.

      Visit a site tour of these new features and view more examples in this photo album.

      Once you start taking actions on other sites using these new tools from Facebook, the sites will become more relevant to you and your friends, as you find and share what matters to you. Content will only be shared to Facebook if you take a specific action, such as clicking the "Like" button on an external website.

      It's important to note that none of your personal data is shared with a site when you view these new features, and they will only be visible to you when you're logged in to Facebook. Also, none of these features impact or change Facebook's advertising programs or policies.

      We're already working with more than 75 websites from 10 countries to make the web faster, smarter and simpler. Keep an eye out for personalized experiences on even more of your favorite websites in the future.


      Austin, a product manager for Facebook Platform, is liking finding his friends in more places online.
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    • by Mark Zuckerberg on Wednesday, April 21, 2010 at 10:44am

      Facebook has always focused on building ways for people to connect with each other and share information with their friends. We think this is important because people are shaping how information moves through their connections. People are increasingly discovering information not just through links to web pages but also from the people and things they care about.

      This flow of social information has profound benefits—from driving better decisions to keeping in touch more easily—and we're really proud that Facebook is part of the shift toward more... social and personalized experiences everywhere online.

      Three years ago at our first f8 conference for developers, I introduced the concept of the social graph, which is the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects everyone together. Facebook has focused mostly on mapping out the part of the graph around people and their relationships.

      At the same time, other sites and services have been mapping out other parts of the graph so you can get relevant information about different types of things. For example, Yelp maps out the best local businesses and Pandora maps out which songs are related to each other.

      All of these connections are important parts of the social graph, but until now it hasn't been possible to easily share the connections you make on sites like Yelp or Pandora with your friends on Facebook. And you haven't been able to bring your friends from Facebook to share experiences on these sites or personalize them to you.

      Today at our third f8, we are making it so all websites can work together to build a more comprehensive map of connections and create better, more social experiences for everyone. We have redesigned Facebook Platform to offer a simple set of tools that sites around the web can use to personalize experiences and build out the graph of connections people are making.



      This next version of Facebook Platform puts people at the center of the web. It lets you shape your experiences online and make them more social. For example, if you like a band on Pandora, that information can become part of the graph so that later if you visit a concert site, the site can tell you when the band you like is coming to your area. The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.

      We think that the future of the web will be filled with personalized experiences. We've worked with three pre-selected partners—Microsoft Docs, Yelp and Pandora—to give you a glimpse of this future, which you can access without having to login again or click to connect. For example, now if you're logged into Facebook and go to Pandora for the first time, it can immediately start playing songs from bands you've liked across the web. And as you're playing music, it can show you friends who also like the same songs as you, and then you can click to see other music they like.

      We look forward to a future where all experiences are this easy and personalized, and we're happy today to take the next important step to get there.

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    • by Austin Haugen on Monday, March 1, 2010 at 11:54am

      Every month more than 70 percent of you interact with applications on Facebook, and we want to ensure that you have the best possible experience with them. We recently added a number of features to make it easier for you to use applications, such as the Applications and Games dashboards which are linked to on the home page, and the ability to share your email address with applications.

      All of these updates are aimed at giving you more control over how applications can communicate with you. That is why beginning today, you will begin seeing... updates from applications in the latest channels we've added, instead of through notifications.

      Staying connected to applications on Facebook is important to many of you, so we wanted to share the best ways you can continue to get updates from applications:

      • Check the Applications and Games dashboards for the latest news: The dashboards help you manage your application activity and discover new applications that your friends are using.

      • Bookmark applications: The applications you've bookmarked can alert you via counters on the home page when there is a new action for you to take.

      • Grant applications permission to email you: You can share you email address with applications to receive updates, such as newsletters, in your email inbox.

      • Become a fan of application Facebook Pages: Once you're a fan of an application, you can hear directly from it through stories it posts to your News Feed, and Updates sent to your Facebook Inbox.
      Example of a News Feed story from the Diner Dash Page.

      We will continue working to enhance your experience with applications and provide a streamlined environment for you to connect with your friends. Please keep letting us know how we're doing.


      Austin, a Facebook product manager, just clicked a counter that reminded him to take his turn in his Scrabble game.
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    • by Ray C. He on Wednesday, February 17, 2010 at 1:22pm

      Facebook is designed to give you control over the information you share, and today we're making available some of our most recent privacy controls to applications on Facebook and websites and services using Facebook Connect.

      Last December, we launched a control that many of you had requested for some time—the ability to customize privacy for each piece of content you share on Facebook.com through the Publisher, including status updates, links, photos and videos. Today, we are responding to your continued feedback by extending that same level of... control to content shared through applications.

      There are now granular privacy options that enable you to personalize the audience for each piece of content you share through applications. Simply select the group of people you want to share with from the drop-down menu near the lock icon on the Publisher on your home page or profile, or the prompts that appear when you share from applications or Facebook Connect websites.

      For example, maybe you don't want all of your friends to see the humorous greeting card you just posted from an application. Now you can set that post to be viewable only by certain friends.


      Alternatively, there are some posts you may want to share with the broadest audience possible, such as information on an important organization you're supporting in the Causes application.


      These new controls give you the power to determine who sees the content you post to Facebook through any third-party application, whether it is on Facebook.com, your desktop, mobile phone, or from a Facebook Connect website or service. Seesmic, a desktop application from which you can view and update your News Feed, will soon offer extended privacy options so you can specify audiences for each update you make from the application, such as uploaded photos and status updates.

      Applications on Facebook.com and external websites and services using Facebook Connect implementations have always respected your privacy based on what you've set in the "Posts by Me" setting on your Privacy Settings page. This setting will continue to be your default setting for all posts, and you can change it at any time.

      You may also start to see additional prompts in applications asking if you'd like to set privacy for certain pieces of content that differ from your default setting. Whether you choose to keep your default setting on everything you share or change the audience for different pieces of content, the choice is yours.

      We look forward to continuing to provide tools that give you more control over your information. Please keep your comments and suggestions coming.


      Ray, an engineer on the Facebook Platform team, is sharing a Someecard that is not safe for mom.

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    • by Arun Vijayvergiya on Wednesday, January 20, 2010 at 10:03am

      Starting today, you'll have a new way to stay connected to your favorite applications on Facebook.

      As we work to make the site as simple and efficient as possible, we're giving you the opportunity to receive updates from applications in your email inbox, such as your MSN, Yahoo! or Gmail accounts, similar to how you may receive email notifications from Facebook when you're tagged in a photo or receive a message. Note that you will have to explicitly grant developers the right to email you; they will never receive your email address without your... expressed consent.

      You can now use the rules and routing mechanisms of your email inbox to control how you communicate with applications. This email option is one of a number of upcoming changes we announced in October to give you a faster and more connected experience when interacting with external applications on Facebook. You will soon start to see dialog boxes on application pages from external developers asking you if you would like to receive communication about their applications through your primary email address.



      Just like you can receive newsletters from your favorite websites, granting developers permission to email you means you can receive more detailed and interesting information from them, including notifications of actions within their applications, receipts for purchases you make or newsletters like the one below.




      At any time, if you decide that you no longer want to receive emails, you can unsubscribe by clicking the "unsubscribe" links in the emails (they'll most likely be located at the bottom). When you unsubscribe from communication with an application, that application's developer will no longer be permitted to contact you. If an application is not complying with your request to unsubscribe, you should report it to the U.S. Federal Trade Commission for violating CAN-SPAM here.

      Some applications may require an email address in order to use their service, in the same way that websites might when you sign up for them. In all cases, you will have the option to click the "change" link in the dialog box and share an anonymous version of your email address, called a proxied email address. You can always choose to stop using an application or use a different application instead if you don't want to receive emails from a particular application.

      This new communication channel gives you more control over how you communicate with applications on Facebook Platform, and you can turn the channel on and off as you choose. Additionally, developers will be held to the highest Facebook and federal guidelines to help prevent spam, misleading information and malicious intent. We encourage you to use caution when communicating with these applications in the same way you do with sites across the Web. If you feel that an application is violating the guidelines in place, you can report the application to Facebook by clicking "Report Application" at the bottom of the page, or by clicking "Report" at the bottom of any canvas page within the application.

      Email from applications is one of many updates we'll be rolling out over the coming months. In addition to email, you will soon start to see new places to receive notifications from applications. For example, there will be a new feature called "Counters" that will appear next to bookmarked applications on your home page, as well new Applications and Games Dashboards where you'll also be able to get application updates. As we open a new means of communication with applications through these new channels, you will soon no longer receive updates from applications in the notifications channel on Facebook.

      For the latest on these changes, become a fan of the Facebook Page.


      Arun, an engineer on the Facebook Platform team, likes straightforward communication.

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    • by Austin Haugen on Thursday, October 29, 2009 at 10:07am

      Here at Facebook we can't build all the features for the site that you want to use to connect with your friends. That's why in 2007, we opened up a platform for people outside of Facebook to create experiences directly on the site for you to interact with.

      Since that time we have seen over 350,000 applications built on Facebook Platform, in areas ranging from sports and games to family and education. These applications were built to accompany our core Facebook applications like photos, events and groups. Our goal is to offer you a smooth... experience regardless of what applications you're interacting with on the site, which is why in the next couple of months we're going to roll out some improvements to Facebook Platform.

      Here's what the changes will mean for you:

      Easier Access to Applications
      Soon, the applications menu will move from its current location on the bottom left-hand side of any page on Facebook to the navigation menu on the left-hand side of your home page. This way, you always can rely on seeing applications in the same place and easily interact with your favorites, in addition to discovering new ones. You'll have the option to bookmark applications on the home page so that your favorite applications are only a few clicks away. You'll also be able to see instant alerts from applications that you've bookmarked.

      We will be introducing a new Games Dashboard and an Application Dashboard that can be accessed from the home page and will serve as destinations for you and your friends' application activity. These will make it easy to view the latest applications you've interacted with, as well as discover new applications based on what your friends are using. You can also receive updates directly from applications here. For instance, if you're playing a game of Scrabble with your mother, you can visit the Games Dashboard to find short messages about when it's your turn to play, as well as interesting activity from games your friends are playing.

      Direct Contact with Applications
      With these upcoming changes, you'll have the option to share your email address with any application you use. If you choose to do so, you may be emailed notifications directly from any application. This new choice will give you the ability to control which of your applications can contact you and enable you to leverage the tools of your email inbox, such as folders and routing rules, to manage these communications. Finally, if you no longer want to hear from an application, you'll be able to simply unsubscribe from their mailing list.

      The email practices we're developing will be similar to signing up for or creating accounts on other web services, which is essentially what applications on Facebook are. When you do so, those services can email you directly to confirm a purchase, or provide newsletters or updates for which you signed up. Soon, you'll have a comparable experience with applications on Facebook. Keep in mind that applications will never be given your email address unless you explicitly grant them permission, and like other websites you can always choose to unsubscribe if the service is no longer of value.

      A Better Facebook Experience with Less Spam
      Allowing you to control which applications send you email notifications is just one step we are taking to reduce spam and ensure you don't receive unwanted notifications, requests or invitations through Facebook. We have heard from many of you that you want greater control over how and when you see stories in News Feed about applications. Our upcoming changes aim to improve that experience, by enabling you to only see application requests and invitations if your friends have explicitly chosen to send them to you rather than have the application take that action on your behalf.



      If you are interested in staying updated on these upcoming improvements, become a fan of the Facebook Page. We'll be rolling these changes out over the couple of months.


      Austin, a product manager, loves that playing games on Facebook is part of his job.

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    • by Shaykt Chaudhri on Wednesday, August 5, 2009 at 4:25pm

      When I found out this past spring that I'd be a product marketing intern at Facebook for the summer, I was eager to start working on cool projects at one of the most exciting companies in Silicon Valley. I never imagined that in my first week I'd have the opportunity to have an even broader impact by being asked to work with dozens of technology start-ups through the fbFund REV program.

      REV is an incubator program for 24 companies building new applications for you on the Facebook Platform, ranging from an application devoted to helping people ...run errands more efficiently to one that is devoted to finding work for people in third-world countries.

      Over the past couple of months, I've worked with the companies as they experiment and iterate on the development of new applications and build their businesses— all from one of Facebook's former offices in downtown Palo Alto, Calif. Most importantly, the environment spurs learning and innovation.

      For instance, one of the companies in the program, GeckoGo, is building an application that helps people plan their upcoming travel. While designing the application, GeckoGo's founders realized they needed to make it more engaging and turned to other entrepreneurs and advisers in the REV program for advice on how to simplify the design of their product and better solicit feedback from users. After a series of changes, people began spending significantly more time with their application. Another company, Frintro, is trying to find new ways to connect your single friends with one another by asking its users to make introductions from their different friend groups.

      Together, we have a small community that provides powerful advice and learnings around product development and marketing, not to mention the daily struggles of starting a company.Along with meetings among the entrepreneurs and developers , the program also has experts from all over Silicon Valley visit REV to share their perspectives on building a company — on everything from funding the business and building user-friendly features to giving a good presentation. Many of the topics I'm studying as a business school student at the Kellogg School of Management at Northwestern University, like how to run an operationally lean company and how to market your company's products, were brought to life through the REV program.

      I'm constantly surprised by all that I learn from the REV developers and can't wait for you to try all of the applications. For more information about the products that the teams are developing, check out the fbFund REV website and Facebook Page.


      Shaykat, an intern for the fbFund REV program, doesn't want the summer to end.

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    • by Sandra Liu Huang on Wednesday, May 20, 2009 at 9:10am

      With the more than 52,000 applications available on Facebook Platform, there are countless new ways to connect and share with friends and family. You can play social games, recruit people to causes and discover music and movie recommendations--to name only a few.

      Sometimes, all that choice can be a little overwhelming. So today, we've launched a new Application Directory to help you discover the best and most reliable social applications. The directory includes applications for Facebook.com, as well as a growing number of Facebook Connect... enabled websites, mobile devices and desktop applications. You can access it from the "Browse More Applications" link on the Application menu in the bottom left-hand corner of your browser. Check out these and other tips in this video.



      One of the new sections in the directory is "Applications You May Like," which includes the most popular apps on the site, ones your friends have used recently or those that are being suggested based on your current favorites. In some instances, you'll also see green check marks displayed alongside some of the listed applications. These signal that these applications are verified, having passed through a detailed review by Facebook.



      When an application completes the verification process, they commit to extra steps for providing a trustworthy experience that meets your expectations.

      You'll also find an area for applications "Featured by Facebook." This will include some Verified Applications that we periodically select, because they offer a unique way to interact or share with your friends. For instance, check out currently featured application, kaChing, which lets you and your friends create stock portfolios and compete to see who can outperform the market. Also take a look at CitizenSports and find out which sports teams are your friends' favorites.



      Below the listing of "Applications You May Like," you'll now find a stream of your friends' most recent activity with applications. This lets you learn new things about your friends -- from the interests you share and the jobs openings they are promoting to their recent high scores in Tetris and the summer concert they're planning to attend.



      You can receive updates directly from the applications you love by becoming a fan of their application profile. Once you're connected, these applications can communicate new features and share updates in your News Feed, so you can be the first to review a new movie or learn about new features being introduced.

      Be sure to visit the new Application Directory to find your next favorite application.


      Sandra, a program manager for App Verification, is waiting to play her turn in Lexulous..

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    • by Craig Donato on Tuesday, March 3, 2009 at 8:15am
      Craig Donato is the CEO of Oodle, which is a growing online classifieds service that organizes millions of classified listings from across the Web. We've asked him to post on the Facebook blog today about the launch of Facebook Marketplace powered by Oodle.


      Today, we're launching Facebook Marketplace powered by Oodle—and adding even more functionality so you can easily create, share and respond to listings. Facebook first introduced the Marketplace application on Facebook Platform in May 2007 as a way for people to post classified listings on... the site. Marketplace helps people buy and sell furniture and household items in a trusted environment. Late last year, Facebook turned to Oodle for its expertise in online classifieds, and Oodle has built an entirely new version of Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

      If you previously had the Marketplace application installed, you'll continue to see it bookmarked on the Applications tab in the lower left hand corner of your screen. And if you have an active listing in Marketplace, you'll be given the option to transfer it to the new Facebook Marketplace powered by Oodle.



      You'll be able to access the Facebook Marketplace powered by Oodle from the Application Directory, as well.

      We're also excited to introduce new features including Sell for a Cause, which allows you to donate the profits of the items you sell to over a million participating charities including UNICEF, the Sierra Club and local organizations like the Boys and Girls Club of San Francisco. For instance, I'm selling some of the toys that my kids have outgrown to support the Samaritan House, a local charity in Oodle's hometown of San Mateo, California, that supports programs for families in need. If every person on Facebook sold something for just $1, we would be able to collectively raise over $175 million for causes around the world.



      In the coming months, we'll be rolling out even more functionality and categories, so please be sure to let us know how we're doing.


      Craig Donato, CEO of Oodle, urges you to sell (or buy) something for a cause you believe in.
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    • by Dave Fetterman on Tuesday, August 15, 2006 at 1:42am

      We've launched the beta version of the Facebook Development Platform, a new set of services enabling developers to create outside applications that work with Facebook. This first edition will bring Facebook friend relationships, photos, events, and profile information to web and desktop applications. We think this is a great opportunity for users and developers to engage with Facebook in new and exciting ways.

      The discussion forum in the Facebook Development Platform Group is very active, with programmers collaborating on projects, offering... tips, and reviewing each other's work.
      If you're a programmer, you should check out the Facebook Development Platform Group. You can share your ideas, find people with common interests, and ask questions of the community of Facebook developers. The discussion group has a lot to offer, including the direct assistance of the Facebook team that brought you the development platform.

      For people who aren't into programming, the Facebook Development Platform means you'll begin to see interesting applications, both on the web and your desktop, that extend your Facebook experience to anything that you're into. We enforce the same set of privacy rules for your information as when you're on Facebook, but now you can choose to use your information in the applications developed by other people through our platform. To see what people have done, and what you'd like to use, check out the product directory.

      Facebook runs because of work done in the development community, so we're really excited to contribute this development platform back to it. Our new site at http://developers.facebook.com also includes some open source projects we've been working on.


      Dave Fetterman is the lead engineer of the Facebook Development Platform.

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