Another Thursday night at Facebook...

by Dustin Moskovitz Monday, March 5, 2007 at 6:16pm

"Dustin, come take a look at this – the graph is crashing."

Sure enough, our active users count was dropping off like a rock shortly before 6pm PST. But I wasn't worried. The same thing happens every week at this time: hundreds of thousands of people tune out of Facebook to tune in to Grey's Anatomy. The dip two weeks ago was actually much sharper than normal, due to a cliffhanger the week before, which enticed more people to start watching on time.

This graph shows the number of users logged in through Thursday evening on February 22. 150,000 Facebook users care more about Meredith than their friends.

By the end of the episode, nearly 200,000 people had built up a Facebook craving: the graph comes promptly back up at the end of the hour.

A more granular view of activity: the number of users who have taken an action within a 60 second period. It’s easy to see 10-15k people taking Facebook breaks during each of the commercials. Not Pictured: Another 20k viewers took more traditional bathroom breaks, and 12k made a snack.

At this point, almost ten million different users sign into the site every day, or more than half the user base. During our biggest peaks - Sunday & Monday night around 10EST - more than one million people will be simultaneously logged into the site. So, when something occupies a big portion of the population's attention, we notice.

Dustin, a Facebook co-founder, watches Grey's Anatomy each week solely to keep in touch with Facebook users and definitely not because he's dying to see if McSteamy can handle Addison's bet.

Updated over a year ago

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June 22 at 6:27pm

Clarissa Brown

i really want to tlak to the founders about facebook.

June 23 at 11:56pm

Shihab Uddin

My account with msuworld@gmail.com disabled on 28.10.09. Since then i have mailed more than hundred times to facebook authority at the info@facebook.com,warning@facebook, appeal@facebook.com .But all i got the automated reply of help but nobody helped. I have my important
contacts,groups and photos in my facebook account. Since then every time i ... See Morecheck my e-mail again & again & also facebook with the hope that they may have noticed me now, but seems they don't have an inbox in their mailing service, I'm so much depressed with this and telling to my friends facebook is not a permanent media of communication,keep backup of everything u have in facebook cause facebook can shutdown anyone's account at any time without prior warning.I don't is this facebook's policy or not but their attitude towards me told me that their motto of doing business is that no customer care for free service and as they provide free service so, don't need to pay any heed to customers ,whatever they say.I don't know i'll ever get any reply from them or not or whether they will activate my lost account or not, But what i lost is that,all the connections i had from last two years, photos, friends and i may not be able to get them again,cause facebook authority will never reply cause they have a pretty awesome customer care service. Anywayz thanks facebook authority for making me realize the right meaning of facebook's business.

November 5 at 9:38pm