Friends are often the best source of advice when you're trying new things: Where should I go to dinner? How do I go buy a car? What new music should I check out? Friends know your tastes, and you have confidence in their opinions.
Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. People would update their status with a question, and their friends would answer in the comments. We saw this and began thinking about how we could make this interaction more useful. Over the summer, we began testing Questions with a small group of people, and today we are beginning to roll it out to everyone.
We noticed that people were frequently asking for opinions ("what are your favorite restaurants in New York?") or hoping to learn about their friends ("what was your favorite movie as a kid, something you watched over and over?"). For most of these questions, experts weren't going to be the best source for advice. The answers to these questions are meaningful or interesting because you know your friends and your friends know you.
We wanted to make questions easier and faster to answer. With the updated Questions you can agree with an existing answer with a single click, or you can add a different response. This makes it easy for many more people to respond to you. It also helps us show you the most popular responses.
Questions will also enable you to cast a wider net. Now, when your friends answer one of your questions, their friends can answer it too. For more unusual questions, you can get advice from a broader group of people, but to keep it most relevant we filter the answers to show you first what your friends think. You can see more responses by clicking "others" within the question.
Adrian, a product manager for Questions, is wondering, "What's the first question you'll ask with new Facebook Questions?"